How AI and Gen AI are driving better business outcomes in OSS/BSS

The value and usefulness of AI in OSS/BSS is evolving as the opportunities to deploy it increase and become more impactful.

Roz Roseboro, Consulting Analyst, Light Reading

October 31, 2024

1 Hr View
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Date: Nov 20, 2024

Time: 14:00 UTC

Duration: 1 Hr

AI can:

  • Increase OSS/BSS efficiency,

  • Minimize revenue loss,

  • Enhance marketing strategies,

  • Increase customer loyalty,

  • Improve service experience,

  • Drive revenue growth. 

According to Omdia’s Telecoms IT Market Forecast Report: 2024–29, “AI can use data from OSS/BSS systems such as billing, charging, and mediation to provide new customer, service, and operational insights. These insights can help CSPs enhance marketing strategies, improve customer satisfaction, reduce customer churn, minimize revenue leakage, and identify new revenue opportunities.”

Attend this webinar, featuring Roz Roseboro, Principal Analyst, Telco Software and AI, Omdia,  Daniel Dobos, Swisscom, Sherif Said, Head of Digital Network Engineering, Vodafone Global, Purushottaman Dwarakanathan (Puru), General Manager IT Strategy and Architecture,  MTN Group, and Hassan Iftikhar, Head of Product Domain Data and Analytics, Ericsson to find out:

  • What role AI can play in driving better business outcomes in OSS/BSS

  • What can be achieved with AI in OSS/BSS today?

  • Where should you focus effort and resources for maximum impact?

Speakers: 
Roz  Roseboro
Principal Analyst, Telco Software and AI
Omdia

Sherif Said
Head of Digital Network Engineering
Vodafone Global 
Sherif Said is a head of digital Network engineering at Vodafone Group with over 25 years of experience in Telecom and IT , delivering innovative Digital solutions supporting the transformation of the Network life cycle.  Sherif has successfully led the Digital Network transformation program at Vodafone, improving Network efficiency and reducing cost and time to market. He is passionate about leveraging digital solutions that enhance user experience and drive business success."

Purushottaman Dwarakanathan (Puru),
General Manager IT Strategy and Architecture
MTN Group
Purushottaman Dwarakanathan, currently the General Manager of IT Strategy and Architecture at MTN Group with over 23 years of experience in telecoms and technology. At MTN Group, he has led large-scale transformation programs that have created new revenue streams, enhanced customer experiences, and improved operational efficiency. Notably, he has been instrumental in transitioning MTN Group's tech strategy from a 'digital operator to a techco', realizing the company's PlatformCo business ambitions. 

Purushottaman's recent achievements include spearheading MTN Group's AI/GenAI strategy and execution. He led the implementation of a GenAI-based customer experience chatbot and employee chatbot for Tier 1 operations, in partnership with Microsoft. This project was showcased at MWC 2024, highlighting the impact of GenAI in a telco enterprise. Beyond his corporate role, he is active in the startup ecosystem. Since 2020, he has been a limited partner at Loyal VC, and as a Venture Partner from 2022 at We Founders Circle, India's leading venture accelerator, providing valuable consulting and advisory services to startups across various sectors.

He holds a Master's degree in Computer Science and has completed executive programs and certifications from INSEAD, Kellogg, MIT, and Berkeley Haas in areas including leadership, business management, AI strategies, and blockchain.

Hassan Iftikhar
Head of Product Domain Data and Analytics
Ericsson
Hassan is the Head of Product Domain Data and Analytics at Ericsson. His focus is on enabling Communications Service Providers (CSPs) to harness the full potential of their network data, transforming it into actionable insights through advanced analytics and AI, driving smarter decision-making and operational efficiency. With over 20 years of experience in the Telecoms industry, Hassan has held pivotal roles in product management, business development, account management, and product marketing, solidifying his reputation as a versatile and strategic leader in the field.
Dr. Daniel Dobos
Research Director
Swisscom
Daniel is the Research Director at Swisscom. He is responsible for relations with universities, universities of applied sciences and other research institutions. Together with employees from all Swisscom business areas, he and his team develop solutions that use the latest research and technology developments for the benefit of Swisscom customers. Previously, he led research and AI data analysis projects at the CERN research centre and at the United Nations.

About the Author

Roz Roseboro

Consulting Analyst, Light Reading

Roz Roseboro has more than 20 years' experience in market research, marketing and product management. Her research focuses on how innovation and change are impacting the compute, network and storage infrastructure domains within the data centers of telecom operators. She monitors trends such as how open source is impacting the development process for telecom, and how telco data centers are transforming to support SDN, NFV and cloud. Roz joined Heavy Reading following eight years at OSS Observer and Analysys Mason, where she most recently managed its Middle East and Africa regional program, and prior to that, its Infrastructure Solutions and Communications Service Provider programs. She spent five years at RHK, where she ran the Switching and Routing and Business Communication Services programs. Prior to becoming an analyst, she worked at Motorola on IT product development and radio and mobile phone product management.

Roz holds a BA in English from the University of Massachusetts, Amherst, and an MBA in marketing, management, and international business from the J.L. Kellogg Graduate School of Management at Northwestern University. She is based in Chicago. 

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