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ACC on the Web

5:30 PM -- Today on Contentinople:

  • Raycom and Swarmcast put the Atlantic Coast Conference basketball tournament online for the first time last week, streaming all 10 of the 2009 tournament games. The only downside was that access was limited to viewers in Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Maryland, Virginia, North Carolina, South Carolina, Georgia, Florida, and Washington, D.C.

  • Filmmakers may not be finding money online yet, but they can find attention, Light Reading's Phil Harvey finds at South by Southwest this week. At least that's the conclusion reached by an SXSW panel on digital distribution that included filmmakers Morgan Spurlock and Gary Hustwit, and film distributors Rick Allen of Snag Films, Matt Dentler of Cinetic Media, and Steve Savage of New Video.

  • MTV Networks should be flourishing online in a youth-driven interactive media market. So why is it floundering instead? Contentinople's Diane Mermigas identifies some of the key challenges that MTV may be overlooking.

  • Apture, a startup that allows Web publishers to insert multimedia into their Web pages, raised $4.1 million in a Series A financing round from Clearstone Venture Partners.

  • The Akamai-Microsoft partnership announced that two international broadcasters have signed on to offer online video services using Microsoft Silverlight.

And in today's News Bits, Apple's big iPhone OS 3.0 reveal took place today.

— The Staff, Contentinople

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