A Plea for Masergy

3:00 PM -- From The Philter's PR blunders file, now the size of a small all-terrain vehicle, I present a note I got yesterday from Michael & Partners, the agency that reps Masergy Communications Inc. and the one that, year after year, seems to have the coolest Christmas cards:

Hi Phil,
I thought you might be interested to know that MASERGY, a global service provider specializing in simplifying business networks for enterprises, offers industry expertise and a customer perspective regarding the business value of network simplification in a Webinar hosted by Network World at
[URL withheld].

The Webinar, moderated by Sandra Gittlen, a technology editor of Network World, focuses on some common issues enterprises face today, including how to keep pace with the growing demands of the complex WAN/LAN application environment and maintaining the daily needs of network management.

I have included the news release below. If you are interested in simplified networking, I also would like to offer you MASERGY's Business Value of Network Simplification white paper. Please don't hesitate to contact me to speak with an executive from MASERGY or to review the MASERGY white paper.

Thank you for your time and consideration.

Here's some food for thought for PR folk:

    1. Masergy is writing to let me know that they're paying a competitor to present an online seminar. Well, thanks.

    2. The fact that Masergy is hiring a competitor for their marketing services is not news. Even if they did take the time to put it in press release format.

    3. What are they really saying here? They'll pay Network World to reach its audience, but they'd prefer Light Reading to give them what amounts to free publicity via news coverage?

Maybe I'm being too tough and the above email wasn't really a blunder. But, as Masergy is no doubt thinking right about now, it sure as heck didn't help.

Oh, and I guess I'm off the Christmas card list.


— Phil Harvey, News Editor, Light Reading

mr zippy 12/5/2012 | 3:53:25 AM
re: A Plea for Masergy cause you've got a monkey !
DCITDave 12/5/2012 | 3:53:22 AM
re: A Plea for Masergy thanks
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