A $50M Spot

10:30 AM -- From The Philter's Media Circus file, the only thing more fun than seeing Super Bowl ads is hearing about all the ads that were turned down:

Booble.com Denied Their Million Dollar Advertisement for the 2007 Super Bowl; Super Booble? Not Likely, Says CBS


LOS ANGELES, Jan. 29 /PRNewswire/ -- At $2.6 million per spot, you wouldn't expect the folks at CBS to be too particular about whose commercials they air, as long as they pony up the big green. Turns out, they're a little pickier than we thought.

The folks at adult website Booble.com claim they recently got the cold shoulder from the network (probably has something to do with the Janet Jackson "wardrobe malfunction" thing a few years back), even after they offered to "obscenely overpay."

"At one point I offered $50 million," says Booble founder Bob Smart. "The Eye never called us back." One of the humorous spots, which is far tamer than the controversial GoDaddy Super Bowl ad from 2005, features a woman catching her husband trying to secretly check out a few adult sites.

— Phil Harvey, Boob Tube Editor Light Reading

DCITDave 12/5/2012 | 3:15:40 PM
re: A $50M Spot Gawd those are awful company ideas/pitches.

Awful, but very Silicon Valley. Most everyone I meet there has some clever way of using the Internet to make their off time feel more like work.

sfwriter 12/5/2012 | 3:15:40 PM
re: A $50M Spot Nearly anything can be linked to the Super Bowl, or so I've learned over the past two weeks. Here are a couple pitches from my in-box:

UrbanTailgate.com -- "a social networking site that aims to unite sports fans both online and in the bars." (It's official, there's now a social networking site for everyone)

MyPunchbowl.com -- "party-planning workflow with a focus on at-home parties" (To completely suck the fun out of a party. Where do I sign up?)
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