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A $50 Hi-Def DTA?

3:00 PM -- Cable One Inc. claims that it'll need to deploy in excess of 200,000 hi-def Digital Terminal Adapter (DTA) boxes to get unit prices in the desired neighborhood of $50. (See Cable ONE Looks to Pump Up HD-DTA Volumes .)

At least one supplier claims it can break the $75 mark even before the mid-sized MSO gets box No. 1 out the door. IPCO LLC, a company that recently complained to the Federal Communications Commission (FCC) that set-top box waivers are harming its ability to do business, told the agency that such a price is already achievable. (See Box Maker Blames FCC for Everything.)

IPCO offered that pricing admission in comments filed this month describing a "Transport Digital Migration System" featuring the HD-DTAs, a more advanced dual-tuner DVR box, a cable headend "upgrade" using Arris Group Inc. (Nasdaq: ARRS)-made edge QAMs and video encoders, and a separable security module from German security firm Comvenient GmhH & Co.

Here's a pic of the box:

HD-DTA Priced to Move?

IPCO didn't spell out any recent deployment deals, but the company did tell Light Reading Cable late last year that it was "courting orders in excess of 100,000 units." (See IPCO Update.)

— Jeff Baumgartner, Site Editor, Light Reading Cable

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