NEW YORK – Transit Wireless, a BAI Communications and leading 5G wireless infrastructure company, announced that Anthony Mazzarella has been promoted to Vice President of Analytics and Advertising. In his new role, he will manage all sales activity for the company's advertising and analytics products. Mr. Mazzarella is based in New York City and will report directly to Melinda White, chief executive officer of Transit Wireless.
"This is a well-deserved promotion for Anthony," says Ms. White. "He leads with the customer at the forefront and brings a wealth of sales and operations experience to our Analytics and Advertising business. Over the past year, we have built a global proprietary analytics platform to inform transit authorities, advertisers, venue operators and brands, while focused on improving the operation and market share effectiveness – all with no personally identifiable information associated."
Mr. Mazzarella previously served as the Director of Advertising, Data and Partnerships at Transit Wireless, where he led the development of marketing and operations strategies for transit clients and created plans for positioning through market and data research and analysis. Prior to that, he served in executive marketing, media, data and sales strategy roles at Neustar, Viant Technology, Celtra, Inc., Disney Interactive Digitas, and Yahoo. He earned a bachelor's degree from Northeastern University.
"This is the perfect time to combine efforts on our analytics and advertising products," says Mr. Mazzarella. "I've worked with our Analytics team since joining Transit Wireless, exploring the synergies that exist between the businesses. Stepping up to lead the sales for both products will allow us the opportunity to help our clients further define their needs and provide solutions to meet those needs."
The Transit Wireless data and analytics products provide insight to arenas, stadiums, airports, and other venues, without using any personally identifiable customer information. Transit Wireless provides a platform for our partners to better analyze unique customer behaviors that help drive business decisions. This is critical as venues adapt to a new normal in these later stages of Covid.