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January 5, 2024
The progression of 5G-rich apps and associated monetization routes in 2023 has stalled versus expectations. This report cuts through the noise to provide a crisp view on the real opportunities.
We detangle the metaverse excitement from practical realities on current standalone 5G app innovation. Thought leadership is showcased to steer clear of metaverse hype traps. App prioritization and creative bundling rise up the agenda again as incremental levers.
Discover transparent proof points from the likes of China Mobile, EE, AIS on 5G app success. Metrics span uplifts in ARPU, lower churn rates and more. Avoid replicating poor use cases where basic AR/VR is passed off as “metaverse”.
Glaring gaps remain around imaginative new standalone use cases in immersive content or gaming. Sports broadcasting offers glimpses via personalized viewing. Cloud, AR, VR have familiar plays.
Where might fresh potential sit for your subscriber base beyond the core app stable? This report prompts you to re-evaluate and has the stimulus to stir up your 5G app game plan.
Come away with recommendations on balancing metaverse ambition, driving monetization harder and learning lessons from early adopters. Supercharge your thinking in this critical area of 5G differentiation.
Read more about:Omdia
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