According to a recent online survey of Americans, most are now familiar with 5G and some are even willing to pay more for it.
At least, that's the result of a recent survey from PwC. The research and consulting firm found that almost 80% of Americans who live in urban areas are familiar with 5G, an increase from 65% a year ago. In rural areas, awareness grew from 49% to 76% during that period, the firm said.
That growth is likely due to the millions of dollars in advertising that wireless network operators like T-Mobile and Verizon have spent pushing 5G during the past few months. As 5G signals increasingly stretch across the country, the operators are hoping to convince users that they offer the "best" 5G.
But in a more important finding from PwC, not only are a growing number of Americans aware of 5G, some are willing to fork out more money for it. The firm found that half the survey respondents would pay extra for 5G, with most agreeing that a $15 per month fee would be acceptable.
Verizon is the only operator so far that has signaled that it will charge extra for 5G. Moreover, Verizon is only planning to charge $10 per month extra. Other operators, including AT&T, T-Mobile and Sprint are simply adding 5G to their most expensive plans and are not charging extra for the service.
PwC used survey company Dynata to obtain its findings. The firm surveyed a nationally representative sample of 800 Americans between the ages of 18-64 who have access to the internet via an online survey conducted in December.