Mobile service revenue in Japan to increase at 3.5% over 2023-2028 – GlobalData

Japan's mobile service revenue is poised to increase at a compound annual growth rate (CAGR) of 3.5% from $52.7 billion in 2023 to $62.6 billion in 2028, mainly supported by the mobile data service segment, forecasts GlobalData, a leading data and analytics company.

GlobalData's Japan Mobile Broadband Forecast (Q1-2024) reveals that mobile voice service revenue will decline at a 7% CAGR over the forecast period due to the widespread consumer shift towards over-the-top (OTT) communication platforms and the subsequent decline in voice average revenue per user (ARPU) levels.

Mobile data service revenue, on the other hand, will increase at a CAGR of 5.7% between 2023 and 2028, driven by the continued rise in smartphone subscriptions and growing consumption of data services over high-speed wireless networks especially with increasing adoption of higher-ARPU yielding-5G services.

4G accounted for the largest share of mobile subscriptions in the country until 2023. 5G subscriptions will surpass 4G subscriptions in 2024 and go on to account for 87% share of the total mobile subscriptions in 2028, driven by wide availability and affordability of 5G service plans.

Read the full press release here.

GlobalData