The Notebook Dump: T-Mobile to scrap 5G reliability ads

Jeff Baumgartner, Mike Dano, Nicole Ferraro and Phil Harvey discuss cable versus fiber, consumer broadband labels and potential roadblocks to BEAD program rollouts. The editors also discuss why T-Mobile will need to re-think its 5G advertising strategy and whether TikTok is now cooler than ever in The Notebook Dump for the week ending March 24.

The stories covered include:

• Omdia's Jaimie Lenderman on how cable is speeding ahead on network upgrades
• Consumer advocates, industry groups still quibbling over broadband label rules
• 'Buy America' restrictions could bog down BEAD
• T-Mobile urged to stop using 'fast,' 'high-speed' or 'reliable' in FWA ads
• Comcast fights mobile ad complaint lodged by AT&T

If you want to skip around and listen, here are a few more things covered in this interview:

• Omdia Principal Analyst Jaimie Lenderman's PON survey. Is there an argument anymore for cable over fiber? (1:28)
• Consumer broadband labels and ongoing disagreements between service providers and public interest advocates (3:19)
• "Buy America" conditions could result in delays to BEAD program rollouts (7:39)
• T-Mobile doesn't operate the most reliable 5G network, according to a national advertising organization (15:40)
• Is TikTok now cooler and better than ever? (21:27)

Have a great weekend!

— Kelsey Kusterer Ziser, Senior Editor, Light Reading