Sprint Intros 4G LTE Phone Campaign

OVERLAND PARK, Kan. -- Sprint S +1.20% has introduced a new advertising campaign to launch the next evolution of the award-winning HTC EVO(TM) family: HTC EVO(TM) 4G LTE, exclusively from Sprint. The theme of the new campaign, which began airing Sunday, is "Unlimited Love Unlimited EVO."

Unlimited Love Unlimited EVO is the first fully integrated campaign created by Sprint in partnership with "Team Sprint" -- integrated brand agency Digitas and ad agency Leo Burnett -- designed to demonstrate the combination of the newest EVO smartphone on Sprint's 4G LTE network. The campaign will be featured across TV, online, digital out of home, mobile and print, along with a socially driven interactive sweepstakes on Facebook.

"The creative for this campaign evokes an emotional response from the viewer," said Caralene Robinson, vice president-Brand Strategy and Marketing Communications-Sprint. "The HTC EVO family of phones has a loyal following with millions of fans. They love their EVO devices, and this campaign highlights many of HTC EVO 4G LTE's capabilities, including an 8-megapixel camera with rapid-fire, continuous shooting -- so getting the perfect shot is simple -- and a sound experience unrivaled on a smartphone. Those new features come to life in this campaign and we are encouraging viewers to tell us what they love most about the phone."

Sprint Corp. (NYSE: S)