Moto Shows Off at CES

New version of Motorola Communications Convergence Engine (CCE); CDMA femtocells; new 3G Touch Tablet

January 7, 2009

7 Min Read

LAS VEGAS -- CES -- Motorola, Inc. (NYSE: MOT - News) today announced the launch of a new update of its innovative Motorola Communications Convergence Engine (CCE), the software behind next-generation TV that combines the convenience and ubiquity of classic TV with the control and personalization of the Internet. The Storefront 1.0 update brings new options to the entire process of marketing and bundling IPTV, Internet and physical goods. Introduced at the 2009 International Consumer Electronics Show (CES), the CCE update will also help network operators deliver services such as video and gaming that millions of consumers want, when they want them, to the device(s) of their choice.

Motorola CCE Storefront 1.0 is designed using the latest in IPTV technology. Storefront 1.0 enables IPTV operators to create rich, personalized, on-demand experiences for subscribers as well as the ability to offer new bundled services which include multimedia content. The resulting "storefront experience" allows consumers to browse personalized catalogues of content via TV, web and mobile devices.

"With the latest CCE updates, IPTV operators can differentiate their content packages through personalized offers and promotions, packaged with personalized advertisements, thus getting the most value out of their premium video assets," said Alan Lefkof, general manager and corporate vice president, Broadband Home Gateways and Software, Motorola, Inc. "The introduction of Storefront 1.0 demonstrates further evidence of our commitment and experience in IPTV. With personalization and three-screen capability, this game-changing software provides new revenue streams for many telecom operators along with a significant competitive advantage."

Capitalizing on Motorola's legacy of deep service provider knowledge and experience, Motorola CCE uses open, standards-based interfaces for integration with existing telecom hardware and software systems, making it easy to add services and improve efficiencies in network delivery. This helps operators bring new services to market more rapidly, so they can maximize customer convenience, build subscriber loyalty, reach new markets, and realize new revenue opportunities.

The CCE product family includes the Content Manager and Service Broker applications. A live demonstration of the CCE Storefront 1.0 will be available during CES, January 8-11, 2009 in Las Vegas, Nevada at Motorola's booth (#8545). The demonstration will show a three-screen experience of converged content between a set-top box, personal computer and mobile device.

In a separate release:

Motorola, Inc. (NYSE: MOT - News), a leading provider of wired and wireless broadband solutions, today announced that its KeepMeConnected(TM) Femtocells - CDMA 9100 Series has been selected as an honoree of the Consumer Electronics Show (CES) Innovations 2009 Design and Engineering Awards. The integrated touch-screen digital picture frame with a built-in femtocell is recognized in the Furniture product category.

The CDMA Femtocell 9100 Series includes a session-initiated protocol (SIP) / voice-over Internet protocol (VoIP) soft phone and provides enhanced mobile phone coverage inside the home. A first of its kind, the CDMA 9100 Series allows users to deploy a femtocell - a small, low-cost, wireless access point - connected through a broadband connection for optimal wireless performance and coverage. The device also serves as a touch-screen digital picture frame, fitting aesthetically into a home environment.

"We are pleased to be honored for this innovative product that brings consumers the true benefit of media mobility," said Fred Wright, senior vice president, Wireless Networks, Motorola, Inc. "This product highlights one of Motorola's core competencies as a technology integrator and combining our expertise with other technologies makes this a unique, integrated product."

Making it simple for users to manage and deploy wireless coverage in their home or small business, the CDMA Femtocell 9100 Series measures users' indoor coverage needs. Its integrated touch screen allows consumers to manage the femtocell coverage with a user-friendly interface. Manually, users can specify coverage radius, average number of walls, windows, doors, or select one or more mobile devices to optimize the coverage area and performance. In addition, device and subscriber management and access control settings can be controlled dynamically on the device itself.

The CDMA 9100 Series helps consumers stay connected, while allowing them to do more with their phone inside the home. The device allows users to have a single, basic land line service (using VoIP) for both land line and mobile phones, even if they are using a mobile device outside the home. This means users can have one bill, one phone and a single service provider.

The integrated digital picture frame enables consumers to display images that reflect their personal style. Click here to see a video demo of the device.

Products entered in the prestigious International CES Innovations 2009 Design and Engineering Awards program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products. Entries are judged based on engineering qualities, based on technical specs and materials used; aesthetic and design qualities; intended use/function and user value; and unique/novel features that consumers would find attractive.The KeepMeConnected Femtocells - CDMA 9100 Series will be displayed during the 2009 International CES, January 8-11, 2009 in Las Vegas, Nevada at Motorola's booth (#8545) and the Innovations Design and Engineering Showcase at the Sands Expo and Convention Center/The Venetian booth (#72062).

In a separate release:

Today Motorola, Inc. (NYSE: MOT - News) announced two new mobile devices that will make social responsibility and social connectivity even more accessible to people everywhere. MOTO(TM) W233 Renew is the world's first mobile phone made using plastics comprised of recycled water bottles, and MOTOSURF(TM) A3100 - a high-speed touch tablet with a fully customizable home screen - will debut this week at the 2009 International Consumer Electronics Show in Las Vegas (Las Vegas Convention Center (LVCC) Central Hall Booth #8545).

MOTO W233 Renew: Environmentally Responsible Design with Uncompromised Quality

MOTO W233 Renew delivers the quality you expect from a Motorola device while empowering you to reduce your carbon footprint. Not only is the plastic housing of Renew made from plastics comprised of recycled water bottles and 100 percent recyclable, but it is also the world's first carbon neutral phone. Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org's CarbonFree® Product Certification after an extensive product life-cycle assessment.

"Today, natural resources, energy and time are more precious than ever before," said Jeremy Dale, corporate vice president, global marketing, Motorola Mobile Devices. "From the product's design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment."

When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper. In addition, a postage-paid recycling envelope in box makes it easy to return your previous mobile phone for recycling at no cost.

Renew was designed for eco-conscious consumers as well as the millions of people who put making phone calls as their number one priority in a mobile phone. With nine hours of talk time, CrystalTalk technology and messaging capabilities, Renew makes environmental responsibility affordable for consumers everywhere. Renew will first be available at T-Mobile USA in Q1 2009.

MOTOSURF A3100: Putting the World One Touch Away

Managing your social and work life just got easier with the MOTOSURF A3100. The touch tablet's customizable home screen is layered on top of the familiar Windows Mobile 6.1 software and has many applications that can be accessed with the tip of a finger, a stylus or an omni-directional trackball. The home screen icons can be personalized to give 'live' feeds on weather, news, personal and work e-mail, messaging and calendar events(1). WiFi(1) and 3G connectivity make the experience seamless and fast.

"We developed the MOTOSURF A3100 as a true social smartphone," said John Cipolla, senior vice president, product development, Motorola Mobile Devices. "Home screen personalization and access to a whole host of applications gets the info you want - fast, and at your fingertips."

Whether toggling back and forth between documents while on the go, listening to MP3s, video conferencing on the run, updating your Facebook status or using aGPS to navigate from point A to B, MOTOSURF puts every aspect of your life, personal and professional, just a touch away(1).

MOTOSURF A3100 will be available in multiple regions beginning in Q1 2009, including Asia and Latin America.

For more information on these products, please visit http://www.mediacenter.motorola.com/.

Motorola Inc. (NYSE: MOT)

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