EE Unveils 4G Price Plans

Prices range from £36 to £56 a month for would-be 4G users

October 23, 2012

4 Min Read

LONDON -- EE, the UK’s most advanced digital communications company, today unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services, designed for 21st century consumers and businesses alike.

The UK’s first 4G mobile service will launch on Tuesday October 30th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.

EE will also launch its new fixed-line fibre service for the home and offices, with speeds typically ten times faster than today’s standard broadband plans.

EE will be the first company in the UK to launch a mobile 4G service, along with its new fixed-line fibre broadband service. It will be called 4GEE and will offer speeds five times faster than 3G, and speeds typically ten times faster than currently available in homes and offices.

EE will be available to buy nationwide, with the 4GEE service going live initially across ten cities on 30th October[3]. The company has an aggressive 4G rollout plan in place with six further cities coming online in the run up to Christmas, with further cities and rural locations planned for 2013, and 98% of the population due to be covered by the end of 2014.

EE’s Fibre Broadband service, available to both consumers and businesses, will be available in 11 million premises nationally with plans starting at just £15 per month.

The launch of superfast mobile and fixed speeds by EE will inspire the birth of revolutionary and exciting new services for business and consumers.

The first such service is EE Film, the only service in the UK which combines 2-for-1 cinema ticketing, listings, trailers and film downloads or streaming in one place. The Film Store presents the largest catalogue of new releases available in the UK, with more than five times the number of new releases than other similar providers, and more than 700 films available in total.

EE customers will be able to watch a film of their choice on their mobile, on their PC or even on their TV (via their laptop). Pause & Play also allows customers to view the film on one device, such as their smartphone, pause it, then pick it up on another device, such as their laptop.

4GEE customers will able to download or stream a film, each week, on EE, without impacting their data allowance. Further films can be downloaded or streamed with prices starting at 79p, and the cost can be charged to customers’ mobile bill, or credit and debit cards.

4GEE phone plans will offer customers a wide selection of simple smartphone and mobile broadband plans, putting the customer in control by combining a range of data options with unlimited UK calls and texts. Data allowances start with the light data usage entry plan, offering 500MB (£36/pm) and extending up to 8GB (£56/pm) for the heavier data user.

Data controls will alert customers when they are approaching the data allowance limit, and then when their limit is reached. They can then choose to buy a data add-on, or wait until the next bill period starts.

All customers will be able to tether or use VoIP services as part of their plan – with no need to buy specific data add-ons. BT Wi-fi is also included in all plans at no extra cost, providing on-demand access to millions of wireless hotspots across the UK.

For just £5 more a month, customers will be able to take their unlimited voice and text allowance abroad with them, in Europe and selected countries in the rest of the world, as well as access to special data add-ons offering significant value on data use while abroad.

Small business customers will have a range of 4GEE phone plans, with data allowances of 1GB including unlimited UK calls and texts starting from £35/pm (excl. VAT). Companies can also reduce costs by choosing the new 4GEE Sharer Plan, which allows sharing of data allowances across all users and devices within their business, plus inclusive calls to colleagues and landlines.

EE also provides medium sized, public sector and corporate customers with a range of dedicated 4GEE plans from an additional £3 a month on top of their existing or new package, as well as added services including security and mobile application development. Data share plans are also available for these companies, with the added benefit of increased spend control through reduced out-of-bundle rates for data, and spending caps ranging from £50-£200.

EE

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