3GVision Hits Milestone

More than 120 million mobile users worldwide are using its 2D barcode reader to instantly launch to the mobile Web on their mobile devices

July 27, 2009

2 Min Read

OR YEHUDA, Israel -- 3GVision, a leading pioneer in mobile barcode reading solutions and advanced image processing technologies to fast-track consumers and businesses to the mobile internet, today announced that more than 120 million mobile users worldwide are using its 2D barcode reader to instantly launch to the mobile web on their mobile devices.

3Gvision’s downloadable i-nigma is an end-to-end 1D/2D mobile barcode solution, incorporating code-scanning software for the phone itself, and a highly intuitive and simple code-creation, campaign management and metrics reporting platform to generate new revenue streams, track mobile advertising and create targeted, relevant and timely campaigns.

For mobile users, 3Gvision’s barcode reader provides quick and easy access to rich content, coupons and helpful information without entering long URLs by hand or scrolling through Web content that is not relevant to them. With the i-nigma reader installed, mobile subscribers use their mobile camera phone to scan or snap barcodes and the phone’s browser activates, automatically directing them to a designated web site linked to the barcodes. Leading content providers and major advertisers such as Sun in the UK, Gazzetta Dello Sport in Italy, Yellow Pages in Spain and Pepsi Max in UK are utilizing 3Gvision’s i-nigma platform to push and track mobile editorial and marketing campaigns using barcodes integrated in outdoor advertising, in-store displays, newspapers, packaging and other media.

3Gvision’s i-nigma has been successfully deployed commercially by top mobile operators such as Telstra, France Telecom, Claro, Hutchison 3, NTT Docomo, KDDI, SoftBank and Willcom. Moreover, 3Gvision’s reader is pre-embedded as a native application by Telstra and France Telecom, as well as most Japanese handset manufacturers and vendors including Nokia, Samsung, LG, Sony Ericsson, Motorola, Panasonic, Casio, Hitachi, Sanyo, Sharp, NEC, Kyocera and Toshiba.

“Reaching this significant user milestone is yet another demonstration that mobile users around the world want fast and easy access to the internet while on the move,” said Mendy Mendelson, CEO of 3GVision. “Furthermore, it shows how useful our technology is in helping mobile operators and leading content providers and advertisers create and run rich mobile marketing and advertising campaigns that generate additional new revenue streams and boost consumer loyalty.”


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