3 Hong Kong rolls out service on January 27; becomes first operator to deliver NEC c616 video handsets

January 21, 2004

2 Min Read

HONG KONG -- With the 3 Service, users can access a rich portfolio of multimedia content with just two clicks or receive updated information automatically throughout the day

3 Hong Kong will commence the 3 Service on 27 January 2004 and be the first operator in the world to deliver NEC c616 3G video mobile phones for the users to purchase and make service subscription, leading Hong Kong into the new third-generation video mobile communications era.

For users who are keen to explore the 3 Service, the 3Shop flagship store and 3ServiceCentre in the Aon China Building in Central will be opened from 24 January 2004 to allow them to experience first-hand 3's unique video mobile calling, as well as its rich content and up-to-the-minute information.

Those 80,000 registrants who have pre-registered with 3 online can further enjoy a host of exclusive offers if they purchase the video mobile phones and subscribe to the 3 Service at the 3Shop or 3ServiceCentre before 10 February 2004.

The 3 Service provides very easy-to-use applications and features. "TodayOn3" and "ExpressLink" are specially designed to enable customers to watch a multitude of updated video information and entertainment via just two clicks. "DailyExpress" will automatically deliver the latest news and entertainment directly to customers' video mobile phones throughout the day.

Simple and easy-to-use service provides instant access to rich information with one touch3 video mobile communications services offer a multitude of video-rich information, communication and entertainment contents that cover every aspect of daily life. With the key principles of providing the "most updated, fastest and most comprehensive content", and in particular "most user-friendly service", 3 has specially designed the following unique features that make "information at one touch” a reality for users to watch needed information and entertainment, and to enjoy the fascinating video communications in a very easy way:

Rich information at one touch - By pressing the "Triangle" key on the 3 video mobile phone, users can enter “TodayOn3” and watch instantly the snapshots of the most interesting events of the day, including the latest news, financial updates, video highlights on sport, TV drama, movie, music, etc. To browse more, users simply press one key to enter into "3Grid" and enjoy other exciting content.

One touch to obtain real-time information via ExpressLink - ExpressLink provides fast links for users to obtain, via one touch, real-time information on traffic, Hang Seng Index, self-selected stock quotes and forex. Customers can also personalize the profiles of their ExpressLink.

Receive information automatically – Catering to the people with very busy life, "DailyExpress" is designed to automatically deliver the latest information on news, finance, sport and entertainment directly to the users' video mobile phones throughout the day. Users can also select their desired content to be received via the "DailyExpress" service.

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