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2012 Leading Lights Finalists: Best Service or App (Mobile)

  • Nokia Siemens Networks's Customer Experience Management (CEM) on Demand
    Customer experience management is a hot topic in the race to retain customers and attract new ones, and Nokia Networks is helping operators do that through mining customer data and recommending actions to improve customers' experiences. By simplifying CEM down and tying its functionality into their back offices, NSN's CEM on Demand is helping operators remain relevant in competitive mobile markets like India.



  • Skyfire Labs's Horizon Browser extension platform
    We’ve had our eye on Skyfire Inc. in the past for its ability to drive more data usage for wireless operators in a way that's network friendly. Now, with the company's Horizon Browser extension for Android, it is also putting operators back in the mobile browsing experience, letting them offer a personalized, customizable and socially charged browser with their brand in the center. For consumers, it's a browser that mimics the desktop experience they are used to, and it learns their behavior to make it more relevant the more they use it. AT&T Inc. (NYSE: T) is a customer, and Verizon Wireless is an investor.



  • SK Telecom's LTE-Advanced
    Last year, LTE was in the spotlight, but now a number of wireless operators are eyeing LTE-Advanced, the next iteration of 4G defined in release 10 of the 3rd Generation Partnership Project (3GPP) specs. It's more of a 2013 network reality, but SK Telecom (Nasdaq: SKM) is already moving ahead with plans for LTE-Advanced and currently has the most advanced implementation of it in the world. Whereas most carriers are looking at it for carrier aggregation, to bond together separate radio channels to get faster data speeds, SK Telecom is doing that and more. The Korean carrier is also working on enhanced inter-cell interference coordination (eICIC), to split airwaves between macro and pico cells, and coordinated multipoint (CoMP) technology that lets devices connect to multiple towers at the same time.



    — Sarah Reedy, Senior Reporter, Light Reading Mobile

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