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Yahoo Expands Blueprint

Light Reading
CTIA News Feed
Light Reading
9/10/2008
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SAN FRANCISCO -- Yahoo! (NASDAQ:YHOO) today highlighted a material step forward for mobile services built on Yahoo! Blueprint, its mobile development platform. Now, in addition to creating mobile widgets that run within Yahoo!’s flagship mobile application Yahoo! Go™, developers can use Yahoo! Blueprint to build standalone applications for Java, Windows Mobile and Symbian devices, as well as to create mobile web sites accessible via virtually any HTML or xHTML mobile browser. Today, Yahoo! has released developer previews of these new enhancements, further cementing Yahoo! Blueprint’s distinction as the only platform enabling developers to create powerful and compelling mobile services that run seamlessly across thousands of different devices. Yahoo! is using Blueprint internally to develop iPhone applications and is in discussion with Apple on how to make Blueprint for the iPhone available to other developers.

“Developing applications for the fragmented mobile ecosystem is a Herculean effort that often results in developers creating an application that serves the least common denominator of mobile devices with a poor user experience, and an inability to effectively scale,” said Marco Boerries, executive vice president, Yahoo! Connected Life. “Yahoo! Blueprint solves the most challenging problem plaguing today’s mobile landscape – now with one click, you can write once and have mobile services run across a critical mass of devices and operating systems, potentially reaching millions of users. We believe Yahoo! Blueprint is simply the best way to create mobile Internet services – and we expect will change the world of mobile development moving forward.”

Yahoo Inc. (Nasdaq: YHOO)

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