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Implementing SD-WAN: The Differentiation Drivers
Date / Time: Thursday, February 2, 2017, 11:00 a.m. New York / 4:00 p.m. London
sponsored by
Jim Hodges, Principal Analyst, Core Network Evolution & Analytics, Heavy Reading

Prayson Pate, Chief Technology Officer - Ensemble, ADVA Optical Networking

Within the past 12 months, software-defined wire area network (SD-WAN) has emerged as one of the hottest topics in networking because it offers enterprises a significant cost savings by enabling virtual private networks (VPNs) at a much lower cost than today’s operator-managed Multiprotocol Label Switching (MPLS) VPNs. SD-WAN then presents a threat to service providers who generate revenue from the managed VPNs that SD-WAN could limit or displace.

So where is SD-WAN on the technology adoption lifecycle? How do operators perceive SD-WAN? What are their plans to support it? What are their requirements for a candidate solution?

To find out, we asked a group of leading global operators about their views on SD-WAN and their plans for deploying it. This webinar will draw from that Heavy Reading survey data and will address the following topics:

  • Gauging the relative strength of SD-WAN technical and business drivers
  • Documenting SD-WAN current implementation timelines – including support of a multi-service support model
  • Identifying SD-WAN implementation barriers
  • Assessing the differentiation impact of integrating advanced techniques such as policy control and orchestration into SD-WAN to facilitate zero touch programmable service chains
  • How to achieve service differentiation by leveraging SD-WAN to monetize a new managed services model with a broader range of services (e.g. SECaaS and distributed multi-tenant applications)
  • Insights from ADVA Ensemble on how to effectively deploy SD-WAN in a way that supports both enterprise and CSPs


Jim Hodges, Principal Analyst, Core Network Evolution & Analytics, Heavy Reading
Jim leads Heavy Reading’s research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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Prayson Pate, Chief Technology Officer - Ensemble, ADVA Optical Networking
Prayson Pate is ADVA Optical Networking’s chief technology officer for Ensemble and an evangelist for network functions virtualization (NFV). His career began in 1983 at FiberLAN and he went on to work for Bell Northern Research and Larscom, where he served as director of engineering, before co-founding Overture Networks in 2000. Prayson has contributed to standards bodies such as the MEF and IETF, and was chosen to be the co-editor of the Pseudowire Emulation Edge to Edge (PWE3) requirements and architecture documents (RFCs 3916 and 3985). He is the inventor on nine patents.

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Steve Saunders, Founder & CEO, Light Reading
Steve Saunders is the Founder and CEO of Light Reading, the world’s largest, most authoritative, and best qualified community of telecommunications professionals, reaching 350,000 global communications decision-makers every month.

Steve founded Light Reading in 2000, after a 12-year career as a technology journalist, working for McGraw-Hill’s Data Communications Magazine. Following the explosive success of Light Reading, he launched Heavy Reading (www.heavyreading.com) and Dark Reading (www.darkreading.com). This triptych of online startups covering telecom news, telecom research, and security news, respectively, was acquired by UBM llc in 2005 for $33 million. Steve then took a break from leading Light Reading in 2007, before buying Light Reading and Heavy Reading back from UBM in January 2014.

In the intervening years (2008-2013), Steve founded Internet Evolution, a groundbreaking, award-winning, global, online community dedicated to investigating the future of the Internet, and DeusM (www.deusm.com), an integrated marketing services company targeting the fastest-growing segment of the online publishing industry: business social media. In the space of three years DeusM launched nearly 50 custom communities for companies including Dell, IBM, Intel, DuPont, and Bristol Meyers, all based on Steve’s vision for a structured system of community publishing, one that creates unprecedented engagement among highly qualified business users.

In March 2008, Steve was inducted into Min’s Digital Media Hall of Fame. In April 2009, he was named to the No. 2 spot on Folio magazine’s Folio 40 ranking of magazine industry influencers and innovators. He was named Min’s Marketer of the Year in September 2010. In 2014, Steve was named to the Folio 100, the magazine and media industry’s best-known and most prestigious list of innovators, entrepreneurs and market shaker-uppers, in the Dynamic Disrupter category.

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Ray LeMaistre, Editor in Chief, Light Reading
Ray Le Maistre joined Light Reading in 2002, having previously held senior editorial roles at Total Telecom, Communications Week International, Communications International and Computer Weekly. He was appointed Editor-in-Chief of Light Reading in March 2013. Ray has written extensively about the broadband technology and services sector for the past 15 years, and has tracked the evolution of fixed and wireless networks from ISDN/DSL and GSM to FTTx, 4G+ and Carrier WiFi. He has also been at the forefront of Light Reading’s coverage of the service provider IT sector, which in recent years has heralded the emergence of SDN and NFV into the market’s vocabulary and which is now embracing open source developments.

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