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Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos
Date / Time: Tuesday, September 27, 2016, 11:00 a.m. New York/ 4:00 p.m. London
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Jim Hodges, Senior Analyst, Core Network Evolution & Analytics, Heavy Reading

Clare McCarthy, Practice Leader Telecom Operations and IT, Ovum

Gaurav Deshpande, Sr. Program Director, Analytics Industry Marketing, Communications Sector, IBM

We're in an era of fierce competition and the telcos’ quest to gain the upper hand in a crowded market never ceases to be a top priority. More than ever, they need to improve the experience delivered to current customers, acquire new customers, and enhance new revenue streams based on existing services. Telcos are looking for data-driven solutions that provide actionable insights on customers’ behavior and activities, especially in real-time, to deliver on these ambitions.

Join Ovum and IBM on September 27 at 11 a.m. ET as they review results from the Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos. This Ovum report helps you identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy and market impact.


Jim Hodges, Senior Analyst, Core Network Evolution & Analytics, Heavy Reading
Jim leads Heavy Reading’s research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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Clare McCarthy, Practice Leader Telecom Operations and IT, Ovum
Clare McCarthy is the Practice Leader for Telecom Operations and IT. Since 2008, she has led Ovum’s research and best-practice advice to clients on the buy-side business issues involved in improving the customer experience in the telecom vertical. She also leads the research for the impact of the digital network transformation on telcos’ operating models and the opportunities this presents to their suppliers.

Clare has more than 20 years’ telecom industry experience. Prior to joining Ovum, she worked in BT Group Strategy and Datapro (now part of Gartner). Her previous roles at Ovum include: Principal Consultant in the Commercial and Strategy practice and Consulting Director for Wireless Consulting.

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Gaurav Deshpande, Sr. Program Director, Analytics Industry Marketing, Communications Sector, IBM
At IBM, Gaurav Deshpande leads Industry marketing for Communications Sector (Telecommunications, Energy & Utilities, Media & Entertainment) for the IBM Analytics Portfolio. Gaurav works with IBM software, hardware and services to identify and accelerate use cases and solutions with IBM’s clients globally to deliver hundreds of millions in business benefits. Key areas Gaurav and IBM Analytics industry marketing team see evolving in the communications sector include proactive care, real-time contextual marketing, advanced network analytics, personalized customer experience, customer data monetization and new business model and service creation.

Gaurav has been with IBM for 12 years and joined IBM via acquisition of Trigo Technologies. Prior to IBM and Trigo, Gaurav spent 8 years with i2 Technologies, where he created the market category for advanced supply chain management and oversaw creation of products that drove 50% of i2's revenue and 80% of the profits. Gaurav delivered 40% compounded annual growth in sales for i2 supply chain management with focused marketing tactics and sales enablement.

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