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Using Proximity Technologies to Help Enterprises Better Engage With Their Customers
Date / Time: Thursday, August 25, 2016, 12PM EST/ 5PM London
sponsored by
James Crawshaw, Senior Analyst, Heavy Reading

Rajesh Reddy, Founder & President, July Systems

Nitesh Trikha, Senior Vice President, Products, July Systems

Enterprises have a wealth of information about their customers on their online digital journey – except their physical business locations. Collecting customer behavioral data at their physical locations is critical to help enterprises to fill the current gap in their knowledge of their customers and to create a truly unified view of them. However, this requires using the right proximity technologies and an approach that allows enterprises to connect easily with customers at their physical locations, learn about them and then engage with them in the right way and at the right time.

Retail outlets, restaurants and crowded public venues have been offering free WiFi for years in order to lure patrons onto their premises. Some have gone ahead with installation of iBeacons to increase their engagements. However, enterprises are often failing to fully exploit the marketing potential of these proximity technologies. This webinar will explain how enterprises, and their service provider partners, can better use the location-based services to bridge the gap between them and their customers at their physical business locations.


James Crawshaw, Senior Analyst, Heavy Reading
James leads Heavy Reading's OSS/BSS research service. He examines the breadth of software used by communications service providers in customer, business, service and infrastructure management. James's areas of focus include BSS, OSS, SDP, policy management, revenue assurance, service assurance, analytics and business intelligence. He is particularly interested in the impact of SDN and NFV on operator's IT systems. James holds a BSc and MEng in Electrical and Mechanical Engineering from the University of Manchester, England.

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Rajesh Reddy, Founder & President, July Systems
Rajesh is Founder & President of July Systems . Rajesh has been instrumental in creating a global mobile internet platform company with a service footprint in over 150 countries, reaching over hundred million users and driving billions of transactions annually. He was named among MIT - Technology Review's Global TR 100 innovators and holds multiple patents in mobile technologies. He was also awarded the Golden Mouse award for contributions to Internet.

Formerly he was Founder & CEO of Unimobile Inc. which developed the world’s first mobile internet messaging platform and was later acquired by VeriSign. During his tenure the company conceptualized and created the world’s first global internet messaging network across 500 mobile operators in 130 countries and was deployed by enterprises such as Motorola, Citibank, and Cisco etc.

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Nitesh Trikha, Senior Vice President, Products, July Systems
Nitesh Trikha is the Senior Vice President, Products at July Systems. He is responsible for leading product strategy, pricing and GTM approach. He plays a key role in working with customers and partners to create industry's most advanced technology products.

Nitesh brings 20+ years of in-depth industry experience and an expertise in building software platforms, composite software solutions and components. In his last role at Cisco as CTO & Chief Architect for Vertical Solutions Business Unit he was responsible for Leading Technology Strategy, Architecture and Platforms that serve the business needs for Industry Business Solutions and Industry Exchanges. He led Industry Solution Group's Incubation & Innovation team responsible for creating prototypes proving the concepts via structured market trials leading to creation of many successfully launched & Industry Award Winning Cisco Software Solutions and platform stacks like Remote Expert Smart Solution, Cisco Patient Connect Solution, Network Embedded HTML5 Browser Platform (COBRA), Cisco Interactive Services Solution, Cloud Software Management Platform, Enterprise Mobility Service Platform (EMSP) & Services Exchange (B2B Cloud) Platform generating a multimillion dollar revenues.

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