Using Proximity Technologies to Help Enterprises Better Engage With Their Customers
Date / Time: Thursday, August 25, 2016, 12PM EST/ 5PM LondonOverview:
Enterprises have a wealth of information about their customers on their online digital journey – except their physical business locations. Collecting customer behavioral data at their physical locations is critical to help enterprises to fill the current gap in their knowledge of their customers and to create a truly unified view of them. However, this requires using the right proximity technologies and an approach that allows enterprises to connect easily with customers at their physical locations, learn about them and then engage with them in the right way and at the right time.
Retail outlets, restaurants and crowded public venues have been offering free WiFi for years in order to lure patrons onto their premises. Some have gone ahead with installation of iBeacons to increase their engagements. However, enterprises are often failing to fully exploit the marketing potential of these proximity technologies. This webinar will explain how enterprises, and their service provider partners, can better use the location-based services to bridge the gap between them and their customers at their physical business locations.
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