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Uncover Network Blind Spots With Device-Based QoS Analytics
Date / Time: Thursday, September 1, 2016, 12:00 p.m. New York/ 5:00 p.m. London
sponsored by
Dan O'Shea, Analyst, Heavy Reading

Brian Deeley, Senior Director, Product Management, Smith Micro Software

In an increasingly crowded and dynamic wireless market, it is no longer enough for communications service providers (CSPs) to merely make wireless service available to their subscribers. Quality of Service (QoS) is critical to attracting and retaining customers, which means CSPs can't afford "blind spots" when managing network QoS. Blind spots occur on unowned or partner networks where traditional network tools can’t capture performance data or events that negatively impact user experience, such as failed credential authentication, dropped calls, captive portal hanging and cellular "dead zones." Unfortunately, customers often don't know or care which network they're accessing, so any poor experience is attributed to their wireless service provider.

To gain a complete understanding of subscriber experience across all networks, a device-based approach to QoS monitoring is critical. Device analytics capture key performance metrics, such as dropped connections, latency and signal strength. With this information, CSPs can compare performance of their network with other networks being used by subscribers, facilitating partner Service Level Agreements, network planning and competitive marketing strategies.

In this webinar, Heavy Reading analyst Dan O'Shea and experts from Smith Micro Software will discuss how device-based analytics enable:

  • Proactive QoS management across the entire subscriber experience
  • Competitive benchmarking against other networks
  • Identification of poorly performing APs and gaps in coverage
  • Insights into user adoption of key services


Dan O’Shea, Analyst, Heavy Reading
Dan O'Shea has been covering the telecom industry for more than 20 years, writing about virtually every technology and market segment, and winning several ASBPE awards in the process. He previously served as managing editor of Light Reading, editor-in-chief of Telephony magazine, founding editor of FierceTelecom and also spent several years as a freelance writer covering a variety of topics inside and outside of telecom. Currently, he writes Heavy Reading Insider reports and whitepapers, and also moderates webinars.

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Brian Deeley, Senior Director, Product Management, Smith Micro Software
Brian Deeley is a driving force behind Smith Micro Software's product strategy. He leads teams responsible for product definition, customer requirements and solution delivery. He has more than 20 years of experience in technology, bringing groundbreaking hardware and software solutions to market. Previously, Brian served as Vice President of Marketing and Product Management at Uniloc.

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