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A Revenue-Aware Approach to Self Organizing Networks (SON)
Date / Time: Thursday, June 23, 2016, 6:00 a.m. New York / 11:00 a.m. London
Overview:
 
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Speakers
Gabriel Brown, Senior Analyst - Wireless Data Services & LTE, Heavy Reading

Paul Gowans, Mobile Marketing Director, Viavi Solutions

Dr. Chris Murphy, Research Director, Location Intelligence and RAN Solutions, Viavi Solutions

Massive non-uniformity in cellular networks, the constant change in subscriber behaviors, surging demand for bandwidth-intensive services and customer QoE remaining poor despite significant investment in network performance. These are just some of the challenges that mobile operators are faced with every day. As the complexity of networks increases and the demand for mobile broadband becomes ever more insatiable, the need for Self-Organizing Networks (SON) has never been greater. Yet SON needs a new level of sophistication - deployed correctly, operators can get significant improvements in performance, better service quality and increased revenues - all with fewer resources and minimum user touch. By targeting SON it can be truly revenue-aware.

  • The SON challenge
  • Extreme non-uniformity in mobile networks
  • Revenue-aware, location-aware, subscriber-aware
  • A self-learning approach
  • SON customer use cases



 

Gabriel Brown, Senior Analyst - Wireless Data Services & LTE, Heavy Reading
Gabriel covers the mobile network system architecture, including evolution of the RAN, the mobile core, and service-layer platforms and applications. Key technologies in his coverage area include LTE Advanced, small cells, Evolved Packet Core, carrier Wi-Fi and software-centric networking technologies such as NFV, SDN and service chaining. Gabriel has covered mobile networking since 1998 through published research, live events, operator surveys and custom consulting.

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Paul Gowans, Mobile Marketing Director, Viavi Solutions
Paul Gowans, Mobile Marketing Director at Viavi Solutions, has more than 20 years’ experience in the communications and mobile industries. He currently leads the marketing efforts for Viavi's Mobile Location Intelligence and RAN solutions. Previously he was responsible for the Mobile network enablement portfolio, spanning solutions for the RAN, the edge, backhaul and core. Paul’s expertise in IP, Mobile, LTE, VoIP, VoLTE and SON comes from developing, supporting, marketing and consulting on major mobile communications projects. Prior to Viavi, Paul was Global Marketing Manager for Agilent Technologies’ Network Systems Division.

He is a seasoned spokesperson on many mobile issues for a variety of international conferences and forums and has written many articles. Paul is a graduate of Edinburgh University in Scotland with a Bachelor of Science in Computer Science and Management Science.

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Dr. Chris Murphy, Research Director, Location Intelligence and RAN Solutions, Viavi Solutions
Chris Murphy, Research Director at Viavi Solutions, has 15 years commercial experience in telecommunications covering network performance measurement, optimization and SON, particularly in cellular RAN including LTE, UMTS, CDMA and WiMAX. His focus has been on the modelling, simulation and optimization of next generation technologies to build a revenue stream early in the life cycle of each new generation of telecommunication systems. Prior to Viavi Solutions, through the acquisition of Arieso, Chris worked for Motorola and Nokia developing new technical capabilities for the service portfolio.

He has contributed to various industry and standardization bodies including 3GPP and NGMN for optimization and SON, and the WiMAX Forum. Chris holds a degree in Mathematics and Computing, and a Ph.D. in the calibration of oceanic remote sensing satellites for improved models of climate change. He has authored numerous journal and conference papers and has filed 16 patent applications.

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