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Messaging in an NFV Environment: Service Success Strategies
Date / Time: Thursday, May 19, 2016, 10:00 a.m. New York/ 3:00 p.m. London
sponsored by
Jim Hodges, Senior Analyst, Heavy Reading

David Spann, VP Technology and Architecture, Xura

Like many other mobile applications, messaging services are going through a period of profound change that will see SMS, MMS, IP messaging (IP-SM and RCS) and Voicemail migrate from standard bare metal solutions to new models including software only virtualised deployments in private clouds, NFV environments or other possible variations

Still, many questions need to be addressed and many decisions left to be made. Accordingly, this session will address a number of open questions and will present the key findings from a Heavy Reading exclusive research project that provides valuable insight into mobile operator service priorities and virtualization strategies. Specific topics to be addressed include:

  • Which messaging services will operators migrate to NFV and when?
  • What are the leading technical and business virtualization drivers?
  • What technical challenges do operators anticipate migrating towards NFV?
  • How will NFV impact their organizations?
  • How they will support, manage and orchestrate the various VNFs within the cloud?
  • How can we understand the key business drivers behind implementing NFV deployments?
  • How can Xura's strategy for assisting mobile operators achieve success in the new world order of virtualized messaging?

Who should attend?
Mobile Network Operator’s involved in NFV strategies, plans and programs.


Jim Hodges, Senior Analyst, Core Network Evolution & Analytics, Heavy Reading
Jim leads Heavy Reading’s research on the impact of NFV on the control plane and application layers at the core and edge. This includes the evolution path of SIP applications, unified communications (UC), IP Multimedia Subsystem (IMS), session border controllers (SBCs), Diameter signaling controllers (DSCs), policy controllers and WebRTC. Jim is also focused on the network and subscriber impact of Big Data and Analytics. He authors Heavy Reading's NFV and SDN Market Trackers. Other areas of research coverage include Subscriber Data Management (SDM) and fixed-line TDM replacement. Jim joined Heavy Reading from Nortel Networks, where he tracked the VoIP and application server market landscape and was a key contributor to the development of Wireless Intelligent Network (WIN) standards. Additional technical experience was gained with Bell Canada, where he performed IN and SS7 network planning, numbering administration, technical model forecast creation and definition of regulatory-based interconnection models. Jim is based in Ottawa, Canada.

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David Spann, VP Technology and Architecture, Xura
As VP Technology and Architecture, Dave oversees Xura's product portfolio roadmap and technical architecture. He is responsible for ensuring Xura's product strategy is aligned with evolving and new market trends, as well as being closely engaged with customer's true needs now and in the future.

With over 20 years' experience in mission critical systems, Dave started his career designing and developing command and control software for satellite systems as well as testing onboard satellite software. After this he moved into the communications space at Acision, now Xura, developing software in prepaid/ convergent charging, intelligent networks and customer care.

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