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Charting a Winning Course in the Disrupted Video Market
Date / Time: Thursday, April 14, 2016, 2:00 p.m. New York / 11:00 a.m. California
sponsored by
Alan Breznick, Cable/Video Practice Leader, Light Reading

Solomon Israel, VP Business Development in Ericsson’s North American TV & Media Practice, Ericsson North America

Even more than before, the video market is undergoing unprecedented levels of disruption from all sides, leaving the traditional pay-TV value chain forever changed. The key question for all players now is how to leverage their strengths and assets to win customer loyalty in the face of shifting viewer expectations and rapid technological innovation.

Please join Solomon Israel, VP Business Development in Ericsson’s North American TV & Media Practice, and Light Reading Cable/Video Practice Leader Alan Breznick as they continue the conversation from our previous webinar, “Winning Customer Loyalty in a Disrupted Video Market” last fall. This not-to-be-missed event will delve even deeper into the disruptive market forces and provide answers to key questions such as: What do today’s customers want and value from their media services? What are the key drivers of satisfaction and what can be done to close the existing viewer ‘satisfaction gap’ between legacy pay-TV services and the newer OTT video offerings? What media delivery options and business models can you employ to increase engagement and delight your customers every day? The discussion will greatly benefit everyone in the TV & Video distribution ecosystem.


Alan Breznick, Cable/Video Practice Leader, Light Reading
Alan Breznick has tracked the media, telecommunications, broadband, and consumer electronics industries for more than 20 years. Before switching over to Heavy Reading in 2007, he was the original editor of Light Reading Cable Website and founding author of Heavy Reading's Cable Industry Insider. At Heavy Reading, he primarily focuses on cable/MSO services, technologies, and networks, as well as IPTV infrastructure. Alan was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He previously reported for Communications Daily, Cable World, Multichannel News, Broadband Daily, Crain's New York Business, and Genuine Article Press, among other publications.

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Solomon Israel, VP Business Development in Ericsson’s North American TV & Media Practice, Ericsson North America
Solomon Israel leads a team that oversees and supports customer engagements, specifically focused on media companies and MSOs, including consultation and end-to-end solution development in the area of video and media management. Over his 20 year career with Ericsson, he has held a number of leadership positions both domestically and internationally, including Head of Consumer and Business Application Development, Vice President of SI Solution Sales, Vice President of Mobility Solutions, Vice President Client Development for the Ericsson Microsoft Mobile Venture and Director of South America Operations for Ericsson's messaging systems division. In these roles, Israel has focused on generating new business growth and improved customer responsiveness. Prior to joining Ericsson, he held management and engineering positions for GE, Computer Technology Associates and Texas Instruments.

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