Light Reading
Vodafone upgrades its HSDPA network to 7.2 Mbit/s and hopes to attract more users with new devices and a flat-rate tariff

Vodafone Soups Up HSDPA

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
8/28/2007
50%
50%

Vodafone UK announced today that it will upgrade its high-speed downlink packet access (HSDPA) network to 7.2 Mbit/s by November and unveiled three devices that are compatible with the new and improved 3G network. (See Vodafone Upgrades HSDPA.)

In June, Vodafone launched an unlimited, all-you-can-eat data package for £25 ($50) per month (with a fair usage limit of 3 Gbytes each month). With the flat-rate tariff and faster network speeds, Vodafone hopes to attract more users onto its 3G network. (See Vodafone Offers Flat Rate and Vodafone Prices Data Roaming.)

The operator says it has more than 300,000 mobile broadband customers in the U.K., predominantly business users, most of whom have HSDPA devices.

"We want to drive the uptake of the proposition. We're trying to make it simple and easy to use," says Nick Parbutt, head of products for enterprise at Vodafone UK.

But the news comes in the wake of 3 's announcement last week of an HSDPA tariff for £10 ($20) per month, limited to 1 Gbyte, which is the cheapest to date for a 3G mobile broadband service. (See 3 Heats Up HSDPA in UK.)

When Vodafone upgrades its HSDPA network, the maximum speed will be 7.2 Mbit/s, but users will typically experience speeds between 1.7 Mbit/s and 5.5 Mbit/s. The operator will also add high-speed uplink packet access (HSUPA), which will increase upload speeds from the current 284 kbit/s to 1.4 Mbit/s. The upgrade will initially cover just certain areas of central London and major airports.

The new devices comprise two PC cards and a USB modem and will be available from September 3. On an 18-month contract, the devices will cost £49 ($98). Handsets for the upgraded network will be available sometime next year. Parbutt explains that handsets typically lag behind the availability of data cards by about six to 12 months.

Vodafone isn't the only European operator trying to attract more users onto HSDPA networks. Today, TeliaSonera AB (Nasdaq: TLSN) announced a deal with Dell Inc. (Nasdaq: DELL) to ship laptops with an embedded HSDPA modem and TeliaSonera SIM card. (See TeliaSonera Embeds HSDPA.) Vodafone has also been down the embedded device route for HSDPA-enabled laptops and has agreements with Acer Inc. , Dell, Hewlett-Packard Co. (NYSE: HPQ), and Lenovo Group Ltd. (Hong Kong: 992), but not with much success so far.

"We probably want it to be more successful than it has been," says Parbutt. "Until the embedded modules become ubiquitous in the [laptop] ranges, that's when you'll get more people connected."

Parbutt says that over the next three to five years, embedded HSDPA modules in laptops will be standard.

"More and more customers are interested in embedded," says Parbutt. "But they're interested in waiting for it to be more ubiquitous [across laptop ranges]."

— Michelle Donegan, European Editor, Unstrung

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
lrmobile_Ziggy
50%
50%
lrmobile_Ziggy,
User Rank: Moderator
12/5/2012 | 3:03:27 PM
re: Vodafone Soups Up HSDPA
Sounds like Vodafone UK is actually upgrading to HSPA. Same for Telia Sonera, in your article titled (sic) "TeliaSonera Embeds HSDPA".

The distinction between HSDPA and HSPA is probably worth noting.
Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 3:03:26 PM
re: Vodafone Soups Up HSDPA
Thanks for your note. Yes, the combination of HSDPA and HSUPA makes just plain HSPA, as I understand it.

How important to you think the increased speed in the uplink is going to be?
Flash Poll
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Rogers, Shaw Take Aim at Netflix
Mari Silbey, Independent Technology Editor, 8/26/2014
Utilities to Pump $11.2B Into Smart Grid – Study
Jason Meyers, Senior Editor, Utility Communications/IoT, 8/26/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Verizon to Launch HD VoLTE in 'Coming Weeks'
Sarah Reedy, Senior Editor, 8/26/2014
Like Us on Facebook
Twitter Feed