& cplSiteName &

Vodafone Soups Up HSDPA

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
8/28/2007
50%
50%

Vodafone UK announced today that it will upgrade its high-speed downlink packet access (HSDPA) network to 7.2 Mbit/s by November and unveiled three devices that are compatible with the new and improved 3G network. (See Vodafone Upgrades HSDPA.)

In June, Vodafone launched an unlimited, all-you-can-eat data package for £25 ($50) per month (with a fair usage limit of 3 Gbytes each month). With the flat-rate tariff and faster network speeds, Vodafone hopes to attract more users onto its 3G network. (See Vodafone Offers Flat Rate and Vodafone Prices Data Roaming.)

The operator says it has more than 300,000 mobile broadband customers in the U.K., predominantly business users, most of whom have HSDPA devices.

"We want to drive the uptake of the proposition. We're trying to make it simple and easy to use," says Nick Parbutt, head of products for enterprise at Vodafone UK.

But the news comes in the wake of 3 's announcement last week of an HSDPA tariff for £10 ($20) per month, limited to 1 Gbyte, which is the cheapest to date for a 3G mobile broadband service. (See 3 Heats Up HSDPA in UK.)

When Vodafone upgrades its HSDPA network, the maximum speed will be 7.2 Mbit/s, but users will typically experience speeds between 1.7 Mbit/s and 5.5 Mbit/s. The operator will also add high-speed uplink packet access (HSUPA), which will increase upload speeds from the current 284 kbit/s to 1.4 Mbit/s. The upgrade will initially cover just certain areas of central London and major airports.

The new devices comprise two PC cards and a USB modem and will be available from September 3. On an 18-month contract, the devices will cost £49 ($98). Handsets for the upgraded network will be available sometime next year. Parbutt explains that handsets typically lag behind the availability of data cards by about six to 12 months.

Vodafone isn't the only European operator trying to attract more users onto HSDPA networks. Today, Telia Company announced a deal with Dell Technologies (Nasdaq: DELL) to ship laptops with an embedded HSDPA modem and TeliaSonera SIM card. (See TeliaSonera Embeds HSDPA.) Vodafone has also been down the embedded device route for HSDPA-enabled laptops and has agreements with Acer Inc. , Dell, HP Inc. (NYSE: HPQ), and Lenovo Group Ltd. (Hong Kong: 992), but not with much success so far.

"We probably want it to be more successful than it has been," says Parbutt. "Until the embedded modules become ubiquitous in the [laptop] ranges, that's when you'll get more people connected."

Parbutt says that over the next three to five years, embedded HSDPA modules in laptops will be standard.

"More and more customers are interested in embedded," says Parbutt. "But they're interested in waiting for it to be more ubiquitous [across laptop ranges]."

— Michelle Donegan, European Editor, Unstrung

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
lrmobile_Ziggy
50%
50%
lrmobile_Ziggy,
User Rank: Moderator
12/5/2012 | 3:03:27 PM
re: Vodafone Soups Up HSDPA
Sounds like Vodafone UK is actually upgrading to HSPA. Same for Telia Sonera, in your article titled (sic) "TeliaSonera Embeds HSDPA".

The distinction between HSDPA and HSPA is probably worth noting.
Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 3:03:26 PM
re: Vodafone Soups Up HSDPA
Thanks for your note. Yes, the combination of HSDPA and HSUPA makes just plain HSPA, as I understand it.

How important to you think the increased speed in the uplink is going to be?
From The Founder
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
AT&T: Creating Dynamic Networks to Meet Business Needs

5|26|17   |   4:24   |   (0) comments


As enterprises need more dynamic networks, service providers need to deliver on-demand, virtual services to meet those needs. AT&T is creating a networking fabric to mix-and-match SDN technologies for enterprise customers, says Roman Pacewicz, AT&T senior vice president for offer management and service integration, in an interview at Light Reading's
LRTV Interviews
EdgeConneX on Industry Headwinds & Tailwinds

5|26|17   |   2:41   |   (0) comments


At Light Reading's Big Communications Event 2017, EdgeConneX CTO Don MacNeil discussed the value of partnerships in the digital world.
LRTV Documentaries
4 Steps Toward a Higher Network IQ

5|26|17   |     |   (0) comments


At the Big Communications Event in Austin, Texas, EXFO CEO Philippe Morin explains how sensors and analytics can boost a network's intelligence and enable on-demand customer experiences. Find more BCE 2017 coverage here.
LRTV Interviews
BT's McRae Sheds Light on 4K Strategy

5|25|17   |   4:45   |   (0) comments


At Light Reading's Big Communications Event 2017 in Austin, Texas, BT Group's Chief Network Architect Neil McRae talks about what it took for BT to broadcast live sports in 4K. Catch up with all our BCE coverage at http://www.lightreading.com/bce.asp.
From the Founder
How the NIA Aims to Advance NFV

5|25|17   |   08:07   |   (1) comment


Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
LRTV Custom TV
Better Solutions That Address Growing Scale

5|25|17   |     |   (0) comments


For Comcast, the X1 rollout and 17-fold increases in broadband speeds in the past 16 years are among factors driving the need for Energy 2020 solutions that reduce cost and consumption, says Mark Hess.
LRTV Custom TV
Ethernity Network Delivers Instant Offloading of Network Functions With All-Programmable Intelligent NIC

5|25|17   |     |   (0) comments


David Levi, CEO of Ethernity Networks, explains that programmability of the hardware makes the company's All-Programmable Intelligent NIC uniquely beneficial for communications service providers that need advanced data appliances with agile support of virtualization. Utilizing the company's patented network processing technology, Ethernity offers data path ...
LRTV Documentaries
BCE 2017: Vodafone Gets Obsessed With Cloud-Native

5|25|17   |     |   (0) comments


Vodafone's Matt Beal updates us on Project Ocean and explains why simple virtualization isn't enough of a goal for network transformation. Catch up with other BCE 2017 keynotes and news at http://www.lightreading.com/bce.asp.
LRTV Documentaries
BCE 2017: Intel's Take on Network Transformation

5|24|17   |     |   (0) comments


In this BCE 2017 keynote, Lynn Comp discusses Intel's vision for areas such as analytics, automation and service assurance. For more videos and BCE coverage, see http://www.lightreading.com/bce.asp.
LRTV Documentaries
Order From Chaos: The Steve Saunders BCE Keynote

5|24|17   |   17:27   |   (0) comments


Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability testing.
Think of this as the video sequel to the recent columns he's written about NFV and the prospect of a telecom app store. (See

LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Cities Clamor for More Clout at FCC
Mari Silbey, Senior Editor, Cable/Video, 5/23/2017
What's Blocking 4K TV Today
Alan Breznick, Cable/Video Practice Leader, Light Reading, 5/22/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.