Light Reading

Vodafone Soups Up HSDPA

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
8/28/2007
50%
50%

Vodafone UK announced today that it will upgrade its high-speed downlink packet access (HSDPA) network to 7.2 Mbit/s by November and unveiled three devices that are compatible with the new and improved 3G network. (See Vodafone Upgrades HSDPA.)

In June, Vodafone launched an unlimited, all-you-can-eat data package for £25 ($50) per month (with a fair usage limit of 3 Gbytes each month). With the flat-rate tariff and faster network speeds, Vodafone hopes to attract more users onto its 3G network. (See Vodafone Offers Flat Rate and Vodafone Prices Data Roaming.)

The operator says it has more than 300,000 mobile broadband customers in the U.K., predominantly business users, most of whom have HSDPA devices.

"We want to drive the uptake of the proposition. We're trying to make it simple and easy to use," says Nick Parbutt, head of products for enterprise at Vodafone UK.

But the news comes in the wake of 3 's announcement last week of an HSDPA tariff for £10 ($20) per month, limited to 1 Gbyte, which is the cheapest to date for a 3G mobile broadband service. (See 3 Heats Up HSDPA in UK.)

When Vodafone upgrades its HSDPA network, the maximum speed will be 7.2 Mbit/s, but users will typically experience speeds between 1.7 Mbit/s and 5.5 Mbit/s. The operator will also add high-speed uplink packet access (HSUPA), which will increase upload speeds from the current 284 kbit/s to 1.4 Mbit/s. The upgrade will initially cover just certain areas of central London and major airports.

The new devices comprise two PC cards and a USB modem and will be available from September 3. On an 18-month contract, the devices will cost £49 ($98). Handsets for the upgraded network will be available sometime next year. Parbutt explains that handsets typically lag behind the availability of data cards by about six to 12 months.

Vodafone isn't the only European operator trying to attract more users onto HSDPA networks. Today, TeliaSonera AB (Nasdaq: TLSN) announced a deal with Dell Inc. (Nasdaq: DELL) to ship laptops with an embedded HSDPA modem and TeliaSonera SIM card. (See TeliaSonera Embeds HSDPA.) Vodafone has also been down the embedded device route for HSDPA-enabled laptops and has agreements with Acer Inc. , Dell, Hewlett-Packard Co. (NYSE: HPQ), and Lenovo Group Ltd. (Hong Kong: 992), but not with much success so far.

"We probably want it to be more successful than it has been," says Parbutt. "Until the embedded modules become ubiquitous in the [laptop] ranges, that's when you'll get more people connected."

Parbutt says that over the next three to five years, embedded HSDPA modules in laptops will be standard.

"More and more customers are interested in embedded," says Parbutt. "But they're interested in waiting for it to be more ubiquitous [across laptop ranges]."

— Michelle Donegan, European Editor, Unstrung

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
lrmobile_Ziggy
50%
50%
lrmobile_Ziggy,
User Rank: Moderator
12/5/2012 | 3:03:27 PM
re: Vodafone Soups Up HSDPA
Sounds like Vodafone UK is actually upgrading to HSPA. Same for Telia Sonera, in your article titled (sic) "TeliaSonera Embeds HSDPA".

The distinction between HSDPA and HSPA is probably worth noting.
Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 3:03:26 PM
re: Vodafone Soups Up HSDPA
Thanks for your note. Yes, the combination of HSDPA and HSUPA makes just plain HSPA, as I understand it.

How important to you think the increased speed in the uplink is going to be?
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (2) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
T-Mobile Launches RCS Messaging
Sarah Thomas, Editorial Operations Director, 7/22/2015
Huawei Working Hard for Rural Success
Carol Wilson, Editor-at-large, 7/22/2015
Verizon Trumpets Network Densification Plans
Sarah Thomas, Editorial Operations Director, 7/21/2015
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Eurobites: Alcatel-Lucent, Vodafone Test TWDM-PON
Paul Rainford, Assistant Editor, Europe, 7/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
Cats with Phones
Cat Sense Click Here
Can you hear me now?