& cplSiteName &

Vodafone Soups Up HSDPA

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
8/28/2007
50%
50%

Vodafone UK announced today that it will upgrade its high-speed downlink packet access (HSDPA) network to 7.2 Mbit/s by November and unveiled three devices that are compatible with the new and improved 3G network. (See Vodafone Upgrades HSDPA.)

In June, Vodafone launched an unlimited, all-you-can-eat data package for £25 ($50) per month (with a fair usage limit of 3 Gbytes each month). With the flat-rate tariff and faster network speeds, Vodafone hopes to attract more users onto its 3G network. (See Vodafone Offers Flat Rate and Vodafone Prices Data Roaming.)

The operator says it has more than 300,000 mobile broadband customers in the U.K., predominantly business users, most of whom have HSDPA devices.

"We want to drive the uptake of the proposition. We're trying to make it simple and easy to use," says Nick Parbutt, head of products for enterprise at Vodafone UK.

But the news comes in the wake of 3 's announcement last week of an HSDPA tariff for £10 ($20) per month, limited to 1 Gbyte, which is the cheapest to date for a 3G mobile broadband service. (See 3 Heats Up HSDPA in UK.)

When Vodafone upgrades its HSDPA network, the maximum speed will be 7.2 Mbit/s, but users will typically experience speeds between 1.7 Mbit/s and 5.5 Mbit/s. The operator will also add high-speed uplink packet access (HSUPA), which will increase upload speeds from the current 284 kbit/s to 1.4 Mbit/s. The upgrade will initially cover just certain areas of central London and major airports.

The new devices comprise two PC cards and a USB modem and will be available from September 3. On an 18-month contract, the devices will cost £49 ($98). Handsets for the upgraded network will be available sometime next year. Parbutt explains that handsets typically lag behind the availability of data cards by about six to 12 months.

Vodafone isn't the only European operator trying to attract more users onto HSDPA networks. Today, Telia Company announced a deal with Dell Technologies (Nasdaq: DELL) to ship laptops with an embedded HSDPA modem and TeliaSonera SIM card. (See TeliaSonera Embeds HSDPA.) Vodafone has also been down the embedded device route for HSDPA-enabled laptops and has agreements with Acer Inc. , Dell, HP Inc. (NYSE: HPQ), and Lenovo Group Ltd. (Hong Kong: 992), but not with much success so far.

"We probably want it to be more successful than it has been," says Parbutt. "Until the embedded modules become ubiquitous in the [laptop] ranges, that's when you'll get more people connected."

Parbutt says that over the next three to five years, embedded HSDPA modules in laptops will be standard.

"More and more customers are interested in embedded," says Parbutt. "But they're interested in waiting for it to be more ubiquitous [across laptop ranges]."

— Michelle Donegan, European Editor, Unstrung

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
lrmobile_Ziggy
50%
50%
lrmobile_Ziggy,
User Rank: Moderator
12/5/2012 | 3:03:27 PM
re: Vodafone Soups Up HSDPA
Sounds like Vodafone UK is actually upgrading to HSPA. Same for Telia Sonera, in your article titled (sic) "TeliaSonera Embeds HSDPA".

The distinction between HSDPA and HSPA is probably worth noting.
Michelle Donegan
50%
50%
Michelle Donegan,
User Rank: Light Beer
12/5/2012 | 3:03:26 PM
re: Vodafone Soups Up HSDPA
Thanks for your note. Yes, the combination of HSDPA and HSUPA makes just plain HSPA, as I understand it.

How important to you think the increased speed in the uplink is going to be?
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
WiCipedia: Fintech Flexibility, Snap Missteps & Women of Wearables
Eryn Leavens, Special Features & Copy Editor, 2/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.