Light Reading

Visible World, Cognitive Team on Smart TV App

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LR Cable News Wire Feed
Light Reading
12/10/2012
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NEW YORK -- At today's TV of Tomorrow conference in New York, Visible World and Cognitive Networks announced a solution that makes it easy for Smart TV viewers to set reminders for TV shows they are interested in watching. Leveraging Cognitive Networks' Automated Content Recognition (ACR) solution which is currently being deployed by leading Smart TV manufacturers, Visible World's Smart TV Program Remind App offers a simple and compelling way for TV programmers to further enhance their program promotion efforts.

Cognitive Networks' advanced platform makes it possible for Smart TVs to recognize the content playing on their screens. Visible World's Smart TV Program Remind App makes use of that ability to recognize TV program promotion content playing on a Smart TV to display an interactive overlay on the promotion spot, making it easy for the viewer to set a reminder for the promoted show--with a single click on their TV remote. If a viewer chooses to set a reminder, the Program Remind App displays a friendly reminder a minute before the show is about to start. TV programmers now have an intelligent way to remind viewers about a program they explicitly expressed interest in--just before the program is about to start--regardless of what channel they are watching. It will work even if they are playing games or viewing over-the-top content at the time of the program reminder.

"Visible World's Smart TV Program Remind App presents viewers with convenience, while delivering incremental viewing and insights that further enhance TV program promotion effectiveness for TV programmers," said Seth Haberman, CEO of Visible World.

Visible World

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