Light Reading
India's Videocon deploys Brocade's Ethernet fabric in its data centers to address explosive traffic growth.

Videocon Deploys Brocade Ethernet Fabric

Light Reading
News Wire Feed
Light Reading
7/28/2014
50%
50%

NOIDA, India -- India's fastest-growing Direct-To-Home (DTH) satellite broadcaster has selected Brocade Ethernet fabric solutions to revamp its data center networks. Videocon d2h, a unit of Videocon Industries (BSE: 511389) (NSE: VIDEOIND), deployed innovative Brocade VCS Fabric Technology running on Brocade VDX switches within its new and existing data centers in order to support continued rapid business growth.

India is the world's most competitive DTH satellite market with the participation of six private service providers and India's state-owned TV broadcaster. When Videocon d2h launched its services in 2009, it was last to enter the field, yet it managed to attract more than 10 million subscribers in just over four years, putting it within 30 percent of the much longer-established market leader.

"Thanks to pioneering high-end services -- such as full 1080i high-definition channels, 3D programming, PVR, USB PVR, and so on -- we've been adding around a million new customers a quarter in the recent past," said Samir Dhaga, Vice President, IT at Videocon d2h. "With such rapid business growth, there has been an exponential increase in the internal data center traffic. With the 1 Gbit/s network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a program to expand capacity by building a third data center and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualization, availability, and manageability."

Brocade VDX 6720 switches were initially deployed at Videocon d2h's new data center, which was specifically designed to support virtualization, with the deployment at the company's two other facilities following in a second phase. Along with other members of Brocade VDX family, the Brocade VDX 6720 switches feature Brocade VCS Fabric technology, which enables Videocon to "flatten" its data center networks, provide Virtual Machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.

Each fabric operates as a single virtual Ethernet device, which greatly simplifies management. Moreover, the approach eliminates the use of the Spanning Tree Protocol (STP), which would otherwise be a serious impediment to virtualized data center performance. The single-layer Ethernet fabric is also highly efficient and resilient, with load-balanced multipathing at Layers 1, 2, and 3 and support for multiple Layer 3 gateways.

"Clearly, a smart networking decision was required in order to address existing and potential bottlenecks arising from the adoption of data center virtualization. We conducted a thorough study of the available options -- including six months of testing -- before deciding on Brocade VDX switches as our data center networking platform going forward," added Dhaga.

Brocade Communications Systems Inc. (Nasdaq: BRCD)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Huawei Video Resource Center
Sales Director of INIT on Plug & Play Switch Devices

9|19|14   |   3:21   |   (0) comments


INIT Italy uses both the Huawei S5700 and S7700 series switches for the campus LAN environment. Sales Director Andrea Curti says their company chose these Huawei devices over others because of their performance, flexible scalability and plug-and-play features.
LRTV Huawei Video Resource Center
Saudi Arabia Upgrades Vocational Training System

9|19|14   |   3:31   |   (0) comments


The Technical and Vocational Training Corporation (TVTC) has 100,000 students, 150 government-owned institutions and oversees 1000 private institutes. The CIO of TVTC explains that Huawei devices have allowed them to manage multiple datacenters using just one software program, scientifically tracking the progress of students and teachers, saving them millions.
LRTV Huawei Video Resource Center
Huawei's Media Solutions Are Here to Stay

9|19|14   |   4:35   |   (0) comments


The current media revolution requires rapid upgrades in technology. New formats (HD, 3D, 4K etc.) and the subsequent explosion of file sizes demand sophisticated network and storage architecture. Social media and the multiple distribution channels require a robust asset management system. Gartner analyst Venecia Liu speaks about the current technological trends in ...
LRTV Huawei Video Resource Center
Microgenesis on Huawei's Switches

9|19|14   |   3:57   |   (0) comments


Microgenesis is a solutions and system integrator company in the Philippines whose areas of expertise include data centers, networking and security products. In this video, Executive Director Jeffrey Choa talks to us about his customers needs and they benefit from using Huawei switches.
LRTV Huawei Video Resource Center
Network Solutions Help the Philippines Jump Ahead

9|17|14   |   2:59   |   (0) comments


In the past, the Philippines has under-invested in technology. Now, the CEO of Softshell talks about how Huawei products help the Philippines jump ahead as the economy improves.
LRTV Huawei Video Resource Center
VCS Observation for Safer Cities in the Netherlands

9|17|14   |   5:20   |   (0) comments


Holland's VCS Observation has been operating for 22 years. Its main goal is to get cities safer. CEO Wim van Deijzen tells us some of the challenges his company faces and how Huawei is helping to overcome these challenges.
LRTV Huawei Video Resource Center
A Conversation With Serbia's Ministry of Interior

9|17|14   |   4:38   |   (0) comments


At HCC 2014, the Assistant Minister of the Ministry of Interior of the Republic of Serbia talks to us about his projects and corporation with Huawei. Solutions like Safe City and E-Government and services like cloud computing are just some of the areas his department is interested in.
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (1) comment


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
AT&T: We'll Bundle Fixed Wireless & DirecTV
Mari Silbey, Independent Technology Editor, 9/15/2014
New NFV Forum Focused on Interoperability
Carol Wilson, Editor-at-large, 9/16/2014
NFV & The Data Center: Top 10 Takeaways
Sarah Reedy, Senior Editor, 9/18/2014
Connecticut Cities Crowdsource Gigabit Nets
Jason Meyers, Senior Editor, Utility Communications/IoT, 9/15/2014
Pics: LR's Women in Telecom Breakfast
Sarah Reedy, Senior Editor, 9/16/2014
Like Us on Facebook
Twitter Feed