& cplSiteName &

UPC Adds YouTube to Cable Line-Up

Mari Silbey
6/20/2014
50%
50%

YouTube is coming to cable… at least for UPC Hungary's 1.5 million subscribers.

A business unit of Liberty Global Inc. (Nasdaq: LBTY), UPC Hungary launched an app store on its HD set-tops in May and now plans to extend access to all video subscribers by the end of the year. That includes not only customers with high-end boxes, but also those with legacy and even standard-definition set-tops. The app store features more than 20 apps, including such notables as YouTube, Flickr, and Google Maps. The news of the expanded deployment was first reported by Janko Roettgers of GigaOM.

What makes the UPC deployment especially interesting is how the company is delivering YouTube content. UPC Hungary is the first service provider publicly to deploy ActiveVideo 's CloudTV StreamCast platform, which turns YouTube's web content into a personalized video stream that is then delivered to subscriber boxes. This technical approach builds on the platform that ActiveVideo has already used to implement cloud-based user interfaces. It allows service providers to reach all subscribers with advanced guide features, not just those customers with newer set-tops.

ActiveVideo has also expanded in the advertising space. At the Consumer Electronics Show in January, the company announced its CloudTV AdCast solution for turning HTML5 ads into video streams for multi-platform distribution. L'Oréal was one of the first customers for that product. American Express has said it will trial AdCast with Cablevision Systems Corp. (NYSE: CVC) to deliver a TV app called "Amex NOW" sometime this year. (See ActiveVideo Unveils Ad Distribution System .)

On the ActiveVideo blog, CMO Murali Nemani wrote that the UPC deployment "results are still hush-hush, but what can be said is that within just a few weeks the service has already exceeded both usage and engagement targets for the first six months."

Nemani also pointed out that parent company Liberty Global could "quickly use the same virtualization of CPE functionality to bring YouTube to its entire footprint of millions of D4A boxes throughout Europe and Latin America." While there have been no announcements to that effect yet, ActiveVideo has opened the door to the possibility through its UPC Hungary deployment.

Existing customers for the broader ActiveVideo CloudTV platform include Cablevision, Charter Communications Inc. , and Time Warner Cable Inc. (NYSE: TWC) in the US, along with Comcast Corp. (Nasdaq: CMCSA, CMCSK), which has been running a small trial for some time in Tennessee. Ziggo B.V. , Deutsche Telekom AG (NYSE: DT), and Liberty Cablevision of Puerto Rico LLC. (Liberty Puerto Rico) are among ActiveVideo's international customers. (See Liberty Deploys Cloud-Based Social UI.)

— Mari Silbey, special to Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
6/21/2014 | 9:35:47 PM
Re: YouTube
@danielcawrey I'm not one of those people who relied on YouTube to represent independent artists, but for those who were, the newly defined direction is bad news. It makes one wonder what would have happened if YouTube had not been taken over by Google. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/20/2014 | 10:35:05 PM
Re: YouTube
I think that they tried the independent artists route only to discover that more tried and true acts were of more value. 

Regardless, I think that's there tremendous offerings on YouTube. I think we all know at this point there is a sacrifice of quality, but that's the discount paid for clips that the site provides to its users. 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
6/20/2014 | 11:04:13 AM
YouTube
I never thought of YouTube as a cable kind of channel. But I believe it has changed over the years and is leaning more toward commercial ventures. I saw a link yesterday about its dropping independent artists in favor of the bigger names http://www.forbes.com/sites/hughmcintyre/2014/06/18/youtube-is-about-to-delete-independent-artists-from-its-site/"

YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry. The Google GOOGL -0.57%-owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.

In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
From The Founder
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
AT&T: Creating Dynamic Networks to Meet Business Needs

5|26|17   |   4:24   |   (0) comments


As enterprises need more dynamic networks, service providers need to deliver on-demand, virtual services to meet those needs. AT&T is creating a networking fabric to mix-and-match SDN technologies for enterprise customers, says Roman Pacewicz, AT&T senior vice president for offer management and service integration, in an interview at Light Reading's
LRTV Interviews
EdgeConneX on Industry Headwinds & Tailwinds

5|26|17   |   2:41   |   (0) comments


At Light Reading's Big Communications Event 2017, EdgeConneX CTO Don MacNeil discussed the value of partnerships in the digital world.
LRTV Documentaries
4 Steps Toward a Higher Network IQ

5|26|17   |     |   (0) comments


At the Big Communications Event in Austin, Texas, EXFO CEO Philippe Morin explains how sensors and analytics can boost a network's intelligence and enable on-demand customer experiences. Find more BCE 2017 coverage here.
LRTV Interviews
BT's McRae Sheds Light on 4K Strategy

5|25|17   |   4:45   |   (0) comments


At Light Reading's Big Communications Event 2017 in Austin, Texas, BT Group's Chief Network Architect Neil McRae talks about what it took for BT to broadcast live sports in 4K. Catch up with all our BCE coverage at http://www.lightreading.com/bce.asp.
From the Founder
How the NIA Aims to Advance NFV

5|25|17   |   08:07   |   (1) comment


Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
LRTV Custom TV
Better Solutions That Address Growing Scale

5|25|17   |     |   (0) comments


For Comcast, the X1 rollout and 17-fold increases in broadband speeds in the past 16 years are among factors driving the need for Energy 2020 solutions that reduce cost and consumption, says Mark Hess.
LRTV Custom TV
Ethernity Network Delivers Instant Offloading of Network Functions With All-Programmable Intelligent NIC

5|25|17   |     |   (0) comments


David Levi, CEO of Ethernity Networks, explains that programmability of the hardware makes the company's All-Programmable Intelligent NIC uniquely beneficial for communications service providers that need advanced data appliances with agile support of virtualization. Utilizing the company's patented network processing technology, Ethernity offers data path ...
LRTV Documentaries
BCE 2017: Vodafone Gets Obsessed With Cloud-Native

5|25|17   |     |   (0) comments


Vodafone's Matt Beal updates us on Project Ocean and explains why simple virtualization isn't enough of a goal for network transformation. Catch up with other BCE 2017 keynotes and news at http://www.lightreading.com/bce.asp.
LRTV Documentaries
BCE 2017: Intel's Take on Network Transformation

5|24|17   |     |   (0) comments


In this BCE 2017 keynote, Lynn Comp discusses Intel's vision for areas such as analytics, automation and service assurance. For more videos and BCE coverage, see http://www.lightreading.com/bce.asp.
LRTV Documentaries
Order From Chaos: The Steve Saunders BCE Keynote

5|24|17   |   17:27   |   (0) comments


Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability testing.
Think of this as the video sequel to the recent columns he's written about NFV and the prospect of a telecom app store. (See

LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Cities Clamor for More Clout at FCC
Mari Silbey, Senior Editor, Cable/Video, 5/23/2017
What's Blocking 4K TV Today
Alan Breznick, Cable/Video Practice Leader, Light Reading, 5/22/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.