Light Reading
UPC Hungary is using ActiveVideo's CloudTV StreamCast platform to deliver a YouTube app to cable set-tops for all of its 1.5 million video customers.

UPC Adds YouTube to Cable Line-Up

Mari Silbey
6/20/2014
50%
50%

YouTube is coming to cable… at least for UPC Hungary's 1.5 million subscribers.

A business unit of Liberty Global Inc. (Nasdaq: LBTY), UPC Hungary launched an app store on its HD set-tops in May and now plans to extend access to all video subscribers by the end of the year. That includes not only customers with high-end boxes, but also those with legacy and even standard-definition set-tops. The app store features more than 20 apps, including such notables as YouTube, Flickr, and Google Maps. The news of the expanded deployment was first reported by Janko Roettgers of GigaOM.

What makes the UPC deployment especially interesting is how the company is delivering YouTube content. UPC Hungary is the first service provider publicly to deploy ActiveVideo Networks Inc. 's CloudTV StreamCast platform, which turns YouTube's web content into a personalized video stream that is then delivered to subscriber boxes. This technical approach builds on the platform that ActiveVideo has already used to implement cloud-based user interfaces. It allows service providers to reach all subscribers with advanced guide features, not just those customers with newer set-tops.

ActiveVideo has also expanded in the advertising space. At the Consumer Electronics Show in January, the company announced its CloudTV AdCast solution for turning HTML5 ads into video streams for multi-platform distribution. L'Orιal was one of the first customers for that product. American Express has said it will trial AdCast with Cablevision Systems Corp. (NYSE: CVC) to deliver a TV app called "Amex NOW" sometime this year. (See ActiveVideo Unveils Ad Distribution System .)

On the ActiveVideo blog, CMO Murali Nemani wrote that the UPC deployment "results are still hush-hush, but what can be said is that within just a few weeks the service has already exceeded both usage and engagement targets for the first six months."

Nemani also pointed out that parent company Liberty Global could "quickly use the same virtualization of CPE functionality to bring YouTube to its entire footprint of millions of D4A boxes throughout Europe and Latin America." While there have been no announcements to that effect yet, ActiveVideo has opened the door to the possibility through its UPC Hungary deployment.

Existing customers for the broader ActiveVideo CloudTV platform include Cablevision, Charter Communications Inc. , and Time Warner Cable Inc. (NYSE: TWC) in the US, along with Comcast Corp. (Nasdaq: CMCSA, CMCSK), which has been running a small trial for some time in Tennessee. Ziggo B.V. , Deutsche Telekom AG (NYSE: DT), and Liberty Cablevision of Puerto Rico LLC. (Liberty Puerto Rico) are among ActiveVideo's international customers. (See Liberty Deploys Cloud-Based Social UI.)

— Mari Silbey, special to Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
6/21/2014 | 9:35:47 PM
Re: YouTube
@danielcawrey I'm not one of those people who relied on YouTube to represent independent artists, but for those who were, the newly defined direction is bad news. It makes one wonder what would have happened if YouTube had not been taken over by Google. 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/20/2014 | 10:35:05 PM
Re: YouTube
I think that they tried the independent artists route only to discover that more tried and true acts were of more value. 

Regardless, I think that's there tremendous offerings on YouTube. I think we all know at this point there is a sacrifice of quality, but that's the discount paid for clips that the site provides to its users. 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
6/20/2014 | 11:04:13 AM
YouTube
I never thought of YouTube as a cable kind of channel. But I believe it has changed over the years and is leaning more toward commercial ventures. I saw a link yesterday about its dropping independent artists in favor of the bigger names http://www.forbes.com/sites/hughmcintyre/2014/06/18/youtube-is-about-to-delete-independent-artists-from-its-site/"

YouTube is preparing to radically change the site, adding a subscription service that is intended to help them compete in the streaming music industry. The Google GOOGL -0.57%-owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.

In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
Flash Poll
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (5) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business – Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Hot Topics
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
Cisco Puts a Fog Over IoT
Sarah Reedy, Senior Editor, 7/23/2014
Apple Earnings: Strong iPhone Sales, iPad Sales Slump, $7.8B Profit
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/22/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Like Us on Facebook
Twitter Feed