TORONTO, Canada -- Quickplay, the global expert in powering premium video to any device, has today announced a new partnership with You.i TV, creator of a multiscreen application development platform for video applications, enabling Pay-TV operators and content programmers to build custom multiscreen applications. The joint solution will offer customers a highly scalable, flexible multi-tenant platform powered by Quickplay’s virtual head-end, combined with an industry-leading front-end user interface (UI) to deliver a compelling premium OTT video service across all connected devices, including iOS, tvOS, Android, Amazon Fire, Xbox, PlayStation, Roku, Smart TVs and RDK set-top boxes.

You.i Engine’s front end technology solution removes the complexity of building custom multiscreen applications by outputting a single codebase that can be used to build and maintain highly interactive, fully branded interfaces. The custom rendering engine accesses the GPU to enable app performance beyond what’s possible in native applications, and grants designers unprecedented control of the UI layout and motion via a direct plugin with Adobe Creative Cloud. Quickplay’s managed video platform provides the backend service via a software defined headend, delivering secure streaming of nearly 700 live channels and hundreds of thousands of hours of encoded VOD content. Quickplay also handles all of the adaptive streaming and content management, including DRM solutions, user entitlements, dynamic advertising insertion, banner ad support, multi-language support, and featured content from over 200 premium content providers.

“You.i Engine grants operators and content providers unprecedented freedom to build truly delightful, immersive custom applications on every screen, and unshackles them from the fragmented, proprietary device marketplace,” said Jason Flick, CEO of You.i TV. “This partnership enables our customers to leverage the additional cost, time-to-market and service quality benefits of QuickPlay’s software-defined headend capabilities and 24/7 managed service for Next Generation TV services.”

The partnership continues Quickplay’s strategy of providing operators and content programmers with truly open and best-of-breed solutions to the market. Quickplay’s partnership program also includes leading providers in User Experience (UX), to prevent vendor lock in and provide an open, modular approach that allows operators and content programmers to evolve, better leverage their assets and keep pace with rapid market changes, while achieving lean and agile operations. Quickplay also joined forces with Nokia in September 2015 to enable PAY TV operators to evolve their legacy IPTV platforms to the next generation of TV services to Deliver Next Generation TV Services.

QuickPlay Media Inc.