& cplSiteName &

Net Insight Lands Tata as First Live OTT Customer

Light Reading
News Wire Feed
Light Reading
11/26/2015
50%
50%

STOCKHOLM -- Net Insight, the leading provider of live, interactive and on-demand media transport, today announces that global communications service provider Tata Communications is Net Insight’s first customer to implement its truly live over-the-top (OTT) solution globally. The two companies have signed a framework agreement covering the use of Net Insight’s solution, which enables Tata Communications to integrate Net Insight’s solution in its Media Ecosystem, including its Video Connect service, underpinned by the company’s global network. This will allow Tata Communications to provide its media and entertainment customers with a range of live OTT content management and delivery services.

Traditional OTT content delivery is not built for live OTT, as it is optimized for video on demand (VoD) and catch-up TV. Because of this, solutions are ill equipped for the delivery of live OTT with unpredictable delay and critical synchronization issues. They are unable to deliver multiscreen TV so that every viewer, using any device, experiences the exact same content at the same time.

Net Insight’s live OTT solution enables customers to overcome live OTT challenges by harmonizing the 1st and 2nd screen. With unprecedented capability to synchronize multiscreen TV in real time, Net Insight paves the way for the monetization of the massive commercial value found in live content, such as major international sports events. In addition to synchronization, the 1st and 2nd screens will be integrated, enabling the 2nd screen to serve as an extension of the viewing experience and a tool for interactivity. The combination of synchronization and the integrated 2nd screen opens up significant business potential via viewer engagement with advertising; interactivity in gaming, truly live interactive betting, voting and polling, and as a device to interact via social media – all within the real-time TV viewing experience.

Net Insight AB (Stockholm: NETI-B)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
March 20-22, 2018, Denver Marriott Tech Center
March 22, 2018, Denver, Colorado | Denver Marriott Tech Center
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Has Europe Switched to a Fiber Diet? Not Yet...
Ray Le Maistre, Editor-in-Chief, 2/15/2018
Net Neutrality: States' Rights vs. the FCC
Mari Silbey, Senior Editor, Cable/Video, 2/13/2018
IBM, Microsoft Duke It Out Over Chief Diversity Hire
Sarah Thomas, Director, Women in Comms, 2/15/2018
Will China React to Latest US Huawei, ZTE Slapdown?
Ray Le Maistre, Editor-in-Chief, 2/16/2018
5G: The Density Question
Dan Jones, Mobile Editor, 2/15/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed