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Here's what it looks like when Twitter becomes a broadcaster.
1 Min Read
Twitter's had a rough road with investors of late, but it's hoping that live streaming video will be the balm to cure its financial ills.
Like many content producers, Twitter Inc. sees live video as a huge opportunity for new revenue. And to get the party started, Twitter has been broadcasting several live events online, including coverage of Wimbledon and this summer's Democratic and Republican National Conventions. (See Life, Liberty & the Pursuit of Live Video.)
Figure 1: 
Last night was Twitter's biggest test to date, however, with a live stream of the New York Jets facing off against the Buffalo Bills in week two of the National Football League season. For a little context on the day after, here's what the NFL on Twitter looks like by the numbers.
10 Million -- The amount of money Twitter reportedly paid for the rights to broadcast Thursday Night Football (TNF) games
19.18 -- Twitter's stock price high Friday morning, up from $18.30 at market closing time on Thursday
8 -- The percent decline in traditional TV ratings for last week's season-opening game on Thursday night compared to 2015
3 -- The maximum bitrate reported by analyst Dan Rayburn for Twitter's NFL stream on the MacBook and Apple TV
0 -- The amount consumers had to pay to access last night's live football stream; no pay-TV subscriber authentication required
— Mari Silbey, Senior Editor, Cable/Video, Light Reading
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