CHESEAUX, Switzerland and ENGLEWOOD, Colo. -- NAGRA, a Kudelski Group’s (SIX:KUD.S) digital TV business and the world's leading independent provider of content protection and multiscreen television solutions, announced today that it is supporting a new dynamic VOD advertising platform for DISH Network L.L.C (“DISH”), and EchoStar Technologies L.L.C. (“EchoStar”), a wholly owned subsidiary of EchoStar Corporation. Through new features of its MediaLive Secure Player solution, NAGRA now supports Dynamic Ad Insertion (DAI) and audience measurement capabilities for the DISH Anywhere™ Video-on-Demand multiscreen service. DISH Anywhere makes it possible for consumers to watch live and recorded content anywhere on Internet-connected tablets, smartphones and computers.

In this market leading implementation, the NAGRA MediaLive Secure Player integrates seamlessly with DISH and EchoStar’s DAI and user measurement technology providers to deliver a complete and standard VOD advertising platform for DAI and user measurement – capabilities that are increasingly becoming key requirements from the major studios for content licensing.

“Our technology focuses on the customer experience, be it the programming they watch, the device they use, or even the advertising they see,” said Vivek Khemka, DISH Senior Vice President of Product Management. “Along with our other technology partners, the NAGRA MediaLive Secure Player helps us achieve this goal by allowing us to enhance our VOD offering while providing a better and more relevant television experience to consumers.”

“The ability to offer DAI on our platform opens up new opportunities for on-demand assets and expanding content offerings,” said Mark Jackson, President, EchoStar Technologies. “With the new features of the NAGRA MediaLive Secure Player, we have a tightly integrated system that helps us leverage those opportunities while maintaining a secure multiscreen environment.”

“The NAGRA MediaLive Secure Player provides a robust solution that we continuously evolve to enable our customers to meet their business objectives in the fast-evolving and highly fragmented OTT market,” said Jean-Michel Puiatti, Senior Vice President of NAGRA’s Multiscreen Product Unit. “We’re excited to jointly deploy a project with DISH and EchoStar that not only ensures content remains secure in a TV everywhere ecosystem, but now also provides standard support for DAI and audience measurement, in a very flexible and fully configurable way that enhances the overall pay-TV experience.”

The DAI-ready NAGRA MediaLive Secure Player supports standard features such as configurable ad-skipping management – including choosing how many times ads need to be watched, reporting of ad viewing to third-party measurement companies as well as video-quality monitoring and reporting for PC/Mac, Android and iOS platforms.

The NAGRA MediaLive Secure Player is pre-integrated with NAGRA’s DECE- and DTLA-approved DRM technology to give service providers an operator-controlled DRM functionality they can use to support a wide variety of use cases and business models and ensure a high level of content protection.

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