Download is no longer the future of mobile video: It has arrived.

As it becomes clear that the shortcomings of video streaming aren't going away any time soon, providers are flocking to incorporate download into their mobile offerings. So OTT companies have a new question on their hands: With download options as the new normal, how can they go above and beyond to optimize the mobile video experience for their viewers? I predict that the next popular feature will be subscriptions.

Companies like AMC, Starz and Showtime already empower subscribers to download content from their apps, so they can watch their favorite shows anytime and anywhere. This technology ensures that their viewing experience is flawless. Subscriptions will take these offerings to the next level and make the user's experience not only flawless but effortless, too, by automatically downloading the latest episode or season of viewers' favorite shows to their designated devices.

A similar model was proven in-home by the popularity of DVR: Viewers love knowing their content will be available the moment they're ready to watch. Subscription download will offer so much more than DVR, for viewers who increasingly consume their content on-the-go. The addition of subscription downloading to content delivery platforms will provide palpable benefits to both consumers and brands.

The benefits to consumers:

The benefits to content owners and streaming services:

Download is poised to fundamentally change how people access mobile video content. As consumers around the world watch more and more video out of the home, their demands for seamless viewing experiences are increasing, too. Broadcasters who want to keep their viewers happy and engaged must make it as easy as possible for them to tune in and watch. Subscription is a clear next step beyond simple download -- that will help viewers access the content they love the moment they want to watch it, no matter where they go.

— Dan Taitz, President and COO, Penthera