& cplSiteName &

Comcast Streams Back to School

Mari Silbey
8/21/2014
50%
50%

Comcast has officially taken the wraps off of Xfinity on Campus, a streaming video service for college campuses that delivers approximately 80 live TV channels and thousands of on-demand titles to students' Internet-connected devices -- no set-top required.

The free Comcast Corp. (Nasdaq: CMCSA, CMCSK) service initially launched as a trial at Boston's Emerson College in 2013. Starting this fall, Xfinity on Campus will become available at Bridgewater College, Drexel University, Lasell College and the University of Delaware. Comcast notes that several additional schools, including Massachusetts Institute of Technology and the University of New Hampshire, will also test the service this year. A spokesperson added that the MSO "can scale the service to hundreds more within our footprint."

Comcast isn't the first US company to target college campuses with a streaming video service. Startup company Philo (formerly Tivli) has already lined up at least nine university customers for its IP-based, multiscreen TV solution, including Fort Hays State, Harvard, Pepperdine, Roanoke, Stanford, University of Washington, Wesleyan, William Patterson, and Yale. Philo's financial backers include Home Box Office Inc. (HBO) and Mark Cuban's Radical Investments fund.

Philo has one key advantage over Comcast in that it's not limited to an existing service footprint. However, Philo's system for aggregating pay-TV content is far more complex.

In some cases, Philo collects over-the-air TV signals from an antenna owned by the host university and retransmits them over IP. (The closed university network keeps Philo from running afoul of copyright laws.) In other cases, Philo partners with a local pay-TV provider that has already paid retransmission fees. And in still other cases, Philo partners with programmers directly. The company signed a deal with HBO for example, to give Harvard students access to HBO Go.

From a features standpoint, the Philo service includes a cloud-based interactive program guide and DVR capabilities. Students can't access video away from school, however, as the service is restricted to campus grounds. (See Tales of Tivli: Taking TVE to School.)

Xfinity on Campus doesn't include DVR service yet, but Comcast says that feature is on the way. The Comcast offering also lets students watch TV off school grounds by signing in to TV Everywhere sites with their university credentials. Subscribers can add paid channels to the service, including HBO, Showtime, Starz and a Sports Entertainment Package that features "popular channels like ESPN Goal Line."


Get the latest updates on new IP video services by visiting Light Reading's IP video content channel.


With younger cohorts gravitating more toward free online entertainment, cable companies are anxious to woo college students with attractive premium television services. The idea is that if the operators can hook students while they're still young, they can set a pattern for television subscription that extends beyond the college years. Even though Comcast's university service is free, the investment in young viewers has the potential to produce lucrative returns over the long term.

— Mari Silbey, special to Light Reading

(20)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/24/2014 | 6:11:55 AM
Re: Driven to distraction
Ariella, 

So then it was sort of a pointless thing? Not necessarily followed up with papers on them, but at least discussions that could lead to something, at least to develop critical thinking. Many things can be done with a film used in a class. 

-Susan 
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/24/2014 | 6:03:08 AM
Re: Driven to distraction
mendyk, 

Yes, yes. Now I see. I was in the false expectation that this could be used to take advantage of technological tools available for some educational project. Maybe some teachers will see the potential and do something positive with it. Maybe not.  

Coke machines in dorms? Well, let's see what all this will do to the students. Nothing brilliant, or healthy can come out of this. 

Bugs Bunny is a genius. 

-Susan
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
8/23/2014 | 9:39:31 PM
Re: Driven to distraction
@Susan yes, and you can have a serious film class, as well. But this teacher knew that this was just a way to keep some very weak students occupied. They seemed to have just watched the films and not to have followed up with serious papers on them. 
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/23/2014 | 4:47:03 PM
Re: Driven to distraction
Pretty much everything I know about opera I learned from Bugs Bunny. If you look at the details of this initiative, you will see there is absolutely NOTHING here to do with some sort of grand educational plan. Just like there's nothing inherently uplifting about sticking Coke machines in dorms. It's all perfectly fine and legal. And ultimately pointless.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/23/2014 | 1:02:03 PM
Re: Driven to distraction
mendyk, 

"There's nothing in the story to suggest that this has anything to do with edumicational programming."

That doesn't mean there is no educational program behind this. This can easily be used as a teaching tool.    

Video, film, music, recorded TV shows have been used for a long time as part of educational programs. There are even specialized courses for teachers about how to use these as teaching tools.   

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/23/2014 | 12:05:16 PM
Re: Driven to distraction
Ariella, 

"I know of someone who taught a class that consisted of nothing but films."

Do you know what class the teacher was teaching? Or, was it contemporary culture? 

Many films have been used for classes but a class that consisted of nothing but films sounds intriguing, creative, and nice.

-Susan 
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
8/23/2014 | 12:00:04 PM
Re: Driven to distraction
Yes, it does seem interesting that the colleges would go for this, but on the other hand getting this "extra" feature into their system would probably help recruit and keep students at the school. It certainly is a blantant marketing tool for Comcast no matter that it is free.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
8/21/2014 | 4:34:55 PM
Re: Driven to distraction
The big soft-drink companies and their high-school administration enablers took a lot of justifiable heat for this kind of market seeding (cheap soda in school cafeterias). Given the potential disruption that video services can have on student behavior, I wonder why video providers and their college administration enablers don't come under the same criticisms.
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
8/21/2014 | 4:27:31 PM
Re: Driven to distraction
Very true statement... this is an obvious marketing strategy aimed at making sure people need their cable television from an early age. 

I would prefer to read a book or go outside, honestly. But I can't deny that I don't watch video. Of course, I am of the generation that does so via streaming media. 
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
8/21/2014 | 2:19:52 PM
Re: Driven to distraction
@mendyK You can't top truth for strangeness.
Page 1 / 2   >   >>
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Turkcell Challenges Turkey's Current TV Market

3|29|17   |     |   (0) comments


Baris Zavaroglu, TV and rntertainment business director of Turkcell, explains Turkcell's strategy in elevating the small and uncertain TV market in Turkey.
LRTV Huawei Video Resource Center
Altibox’s Infrastructure Synergy Strategy Reduces Deployment Costs

3|29|17   |     |   (0) comments


Thomas Skjelbred, CEO of Altibox, on how to improve efficiency and reduce deployment coast through infrastructure synergy in Norway.
LRTV Huawei Video Resource Center
Ismail Butun on the Changing Role of Turkcell

3|29|17   |     |   (0) comments


Ismail Butun, chief marketing officer of Turkcell, explains the importance of video and mobile services for the future of the company.
LRTV Huawei Video Resource Center
IDC's Emir Halilovic on Trends of Cloudification

3|29|17   |     |   (0) comments


Emir Halilovic of IDC CEMA discusses the future and direction of cloudification. Also, the all-cloud approach taken by Huawei and others in the industry.
LRTV Custom TV
How Intel Is Powering the 5G Era

3|29|17   |     |   (0) comments


Light Reading tours a series of 5G "super demos" so see how Intel envisions the 5G-connected future. We take a look at a prototype connected BMW, a light pole with environmental sensors that provides 5G wireless to a smart home and a fully untethered virtual reality experience.
LRTV Custom TV
Source Photonics CEO Doug Wright Talks About the Future of Source Photonics

3|29|17   |     |   (0) comments


Source Photonics' CEO, Doug Wright, talks to Light Reading about how the company is continuously investing in its operations to meet not only its customers' current technology demands but also to deliver their next-generation technology needs.
LRTV Custom TV
Live Demo: DevOps in Service Chains & 5G Network Slices PoC

3|29|17   |     |   (0) comments


Executives from PoC collaborating companies – Patrick Waldemar, VP and Head of Technology at Telenor Research, John Healy, VP of the Datacenter Network Solutions Group at Intel, Vincent Spinelli, SVP of Global Sales and Marketing at RIFT.io, Mats Eriksson, CEO and co-founder of Arctos Labs, and Mats Nordlund, CEO and co-founder of Netrounds – review ...
LRTV Documentaries
The Year of Fat & Skinny Bundles

3|29|17   |   21:06   |   (0) comments


In this fireside chat, Roku's Andrew Ferrone predicts that 2017 will be the year of multichannel OTT video bundles and spells out other trends in the OTT and pay-TV markets.
LRTV Huawei Video Resource Center
BBWF 2016: Orange Poland's Next-Gen Central Office

3|28|17   |     |   (0) comments


Introduction to Orange Poland's legacy next-generation central office solution.
LRTV Custom TV
Viavi at OFC 2017

3|28|17   |   4:15   |   (0) comments


Light Reading's Editor-in-Chief Craig Matsumoto reports from the Viavi booth at OFC and gets an update on the 400G testing market from Tom Fawcett, VP and GM of LAB & Production. At this year's event, Viavi won three awards from Lightwave magazine and showcased an interoperability demo with Ethernet Alliance and Finisar.
LRTV Custom TV
Connecting the Entire Home With DOCSIS 3.1

3|28|17   |   3:58:   |   (0) comments


Hitron Technologies had the first cable modem certified for DOCSIS 3.1 and already has over 120,000 units in the field. Greg Fisher, CTO of Hitron, provides an update on his company's rollout of new gateways and why he thinks DOCSIS 3.1 will continue to drive value for operators into 2017 and beyond.
LRTV Interviews
Amazon Prime's Hand of God Creator on Producing for OTT

3|28|17   |     |   (1) comment


Ben Watkins is the creator, writer and producer of Hand of God, a series on Amazon Prime. At Light Reading's Cable Next-Gen conference in Denver, he explained the advantages of producing for an OTT platform versus traditional TV.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Unlocking China's $194B Telecom Market
Robert Clark, 3/27/2017
Ericsson Tightens Focus, Warns of $1.7B Q1 Hit
Iain Morris, News Editor, 3/28/2017
WiCipedia: Supergirls, No More Excuses & Media Monitoring
Eryn Leavens, Special Features & Copy Editor, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Working From Home Doesn't Work for Everyone Click Here
You shouldn't nap on your keyboard, for instance.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.