DENVER -- Comcast AdDelivery, a Comcast Wholesale service, today announced an integrated promotional content management solution for cross-channel spots used by cable television networks and other content owners. The integrated solution provides a single platform for cable operators and multichannel video programming distributors (MVPDs) to manage promotional content and national, regional or local media placements purchased by the content owner.

The integration of promotional spot delivery into Comcast AdDelivery’s platform features a comprehensive quality control solution that supports a wide variety of video and audio formats. Promotional content can be transcoded into the exact required receiver format, saving extra steps in the content management workflow.

The new promo workflow also integrates with Comcast AdDelivery’s ad management solutions. This results in unified delivery of “tune-in” TV spots and other promotional content into the traffic management systems used by TV networks, individual broadcast TV stations and cable operators. It allows content owners to direct and monitor the placement of cross-channel marketing materials that will be secured through purchasing ad avails on other TV networks or broadcast and cable outlets. The workflow also supports locally inserted promotional spots while using a single, automated and cloud-based workflow.

Comcast Corp. (Nasdaq: CMCSA, CMCSK)