Anvato powers live TV Everywhere offerings for Scripps Networks Interactive brands HGTV, Food Network, Travel Channel, Cooking Channel, and DIY Network.

September 1, 2015

1 Min Read

MOUNTAIN VIEW, Calif. -- Anvato, the complete TV Everywhere and OTT platform provider, today announced that it is powering the live TV Everywhere offerings for Scripps Networks Interactive brands HGTV, Food Network, Travel Channel, Cooking Channel, and DIY Network. Delivering content to tens of millions of pay TV subscribers in the United States, Scripps Networks Interactive is a premier content owner and media company.

Anvato’s Media Content Platform (MCP) delivers live streaming on brand-specific websites, with dynamic ad insertion (DAI) capabilities not only on desktop but also mobile and connected devices. This multiplatform launch allows audiences of these popular channels to first authenticate with their cable, satellite service providers (MVPDs) and then watch a 24x7 stream. Local ad breaks are dynamically targeted per MVPD for each user and stitched on the server side for a truly multiplatform and smooth viewing experience.

“Anvato has greatly simplified the process of deploying our TV brands to screens anywhere and everywhere, and helped us optimize advertisements with dynamic insertion of relevant ads for each authenticated user,” said Alix Baudin, senior vice president and general manager, digital product and operations at Scripps Networks Interactive. “Anvato’s platform and comprehensive toolset provides a compelling, rich TV Everywhere experience for our viewers.”

Anvato

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