& cplSiteName &

HEVC Gets Its Groove Back

Mari Silbey
9/24/2015
50%
50%

After setting off a storm of controversy in July, HEVC Advance has backed off from its initial stance on licensing fees for the High Efficiency Video Codec.

In a press release announcing the addition of chip company MediaTek Inc. (Taiwan: 2454) to its patent pool, a quote from HEVC Advance CEO Peter Moller alludes to recent industry backlash over the organization's proposed licensing fee structure: "We have received significant market feedback, particularly on content fees and will adjust fees to support widespread use of HEVC," Moller said.

The news comes after numerous industry executives criticized HEVC Advance for licensing rates which reach as high as $1.50 per HEVC-enabled TV set and include an unprecedented fee imposed on content owners of .5% of attributable revenues. (See HEVC Advance Could Hurt 4K TV Advancement.)

Arguing that high fees for the compression technology could slow the deployment of Ultra HD video, several industry leaders have even gone so far as to create their own Alliance for Open Media with plans to develop an advanced, royalty-free video codec. Members of the Alliance are industry heavyweights, and include Amazon.com Inc. (Nasdaq: AMZN), Microsoft Corp. (Nasdaq: MSFT) and Google (Nasdaq: GOOG), which is contributing work from its WebM Project dedicated to open web media technologies. (See New Alliance Aims at Royalty-Free Video Codec.)

Frost & Sullivan analyst Dan Rayburn also called for a boycott of HEVC Advance until the organization agreed to make changes to its licensing rates. There have been no official announcements from companies saying that they would follow that route, but it's evident that HEVC Advance nonetheless felt significant pressure to ease up on fees. As Arris Group Inc. (Nasdaq: ARRS) President of Network and Cloud Bruce McClelland put it, there was a "lot of unhappiness" after the licensing organization first released its proposed rate structure. (See Arris Irate Over HEVC Licensing Moves.)

— Mari Silbey, Senior Editor, Cable/Video, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
9/24/2015 | 3:19:57 PM
Re: Cooler heads prevailed?
This is a step in the right direction. Consumer interest in UHD is tepid at best, so now is no time to throw up barriers making adoption more costly. 
msilbey
50%
50%
msilbey,
User Rank: Blogger
9/24/2015 | 11:20:14 AM
Re: Cooler heads prevailed?
Right, devil is in the details. And while the Alliance is working toward a royalty-free solution, it'll take time to get there. 
cnwedit
50%
50%
cnwedit,
User Rank: Light Beer
9/24/2015 | 11:02:14 AM
Cooler heads prevailed?
Interesting to see the response, but we still don't know the details, right?
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Telus CTO: NFV Burden May Cripple Telcos
Iain Morris, News Editor, 5/14/2018
TM Forum Sea-Change Overcomes That Sinking Feeling
Iain Morris, News Editor, 5/17/2018
Verizon CEO Says LA Is Second 5G City
Dan Jones, Mobile Editor, 5/16/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
Swisscom: Quick off the Blocks With 5G
By Gary Maidment, for Huawei
SAIL the Atlantic With CAMTEL
By Gary Maidment, for Huawei
What's in the Box?
By Huawei
Beginning With the End In Mind
By Kevin Taylor, for Huawei
All Partner Perspectives