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11:10 AM -- Facebook has become the third-ranked video site in terms of streams in October, behind only YouTube Inc. and Hulu LLC, The Nielsen Co. reports.

It's a big victory for Facebook, which just cracked Nielsen's top 10 in September with 110 million streams to 23 million unique viewers. Nielsen said Facebook delivered 217 million streams to more than 31.5 million viewers in October.

Facebook actually managed to reel in double the amount of unique viewers that Hulu did during the month. This can probably be chalked up to the fact that Facebook video tends to be short form whereas Hulu's is long form. But, as NewTeeVee's Chris Albrecht writes, the pressure is still on for Hulu, especially since Facebook has begun to attract some premium long-form content, such as the sneak preview of the premiere for NBC comedy Community earlier this fall.

In other news:

  • Yet more rumors are flying around about the legendary (and some say mythical) Apple Inc. tablet device. According to a report from Digitimes, the device's launch has been delayed to the second half of 2010, from its original launch date in March, as Apple makes adjustments to some components. Meanwhile, AllThingsD has reported that Conde Nast plans to have a digital version of Wired magazine ready for the device by the middle of next year.

  • AOL LLC is planning to layoff 2,500 -- or one third of its total employees -- next month and is looking for volunteers to come forward. The voluntary layoff program begins on December 4, just a few days before AOL spins off from Time Warner Inc., AllThingsD's Peter Kafka reports. If not enough people volunteer to take the axe, the cuts will become involuntary.

    CEO Tim Armstrong has announced he will, in a gesture of solidarity, forgo his 2009 bonus, worth $1.5 million.

    — Erin Barker, Contentinople

    • 11:10 AM Site is now third, behind only YouTube and Hulu, in streams
    November 19, 2009 |


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