Light Reading - Telecom News, Analysis, Events, and Research
Sign up for our Free Telecom Weekly Newsletter
Connect with us
LRTV Documentaries
View by |
Channel |
Regions |
Vblogger |
Tradeshows

Cisco: Set-Tops Are Going Away

Cisco's Ken Morse explains that set-tops as we know them today are going to become less important over time
no ratings
Newest Comments First       Display in Chronological Order
comtech3
User Ranking
Friday April 29, 2011 7:30:01 AM

Well, he may have a point there.When, not if, the price of Internet enabled TVs become affordable, we may see the demise of the set-top box.As a matter of fact, I went to BJs last week and saw a 42 inch Internet enabled TV for 700 bucks! On this subject, will this kind of TV be the final nail in the coffin of Tru2way? Also, it is funny that this comment is coming from a Cisco rep of such esteem standing.Cisco bought Scientific Atlanta, and trust me, they make the worse converter and cable modems in the industry.So, this is an omen that Cisco is getting ready to off-load this piece of crap much the same way they are doing with the flip camera failure.

upand2theright
User Ranking
Thursday April 28, 2011 10:13:21 PM
no ratings

Too expensive.  Out-of-date.   Booted from AT&T.   

Is SA getting religion from marketplace rejection?  

I wonder.

paulkrakow
User Ranking
Thursday April 28, 2011 12:01:57 PM
no ratings

The RF Settop box is still quite useful in the eyes of many providers.  When you are broadcasting the same information to large numbers of people  (which is what is done by Comcast, Cox, Time-Warner, Cablevision, as well as other domestic and many other overseas providers), the RF settop box cannot be beat in terms of bandwidth available for getting lots of content out at all times.

The grey area comes in with the whole advent of "On Demand."  Technically, if no one is interested in watching "TV shows" and people only want to be able to say to themselves, "Hmmm  I feel like watching such-and-such" and go to their computer and pick a show and download it, then in such instances, RF-settops are not quite as useful.

The "halfway point" between "On-Demand" and "shows just being on TV" is of course the DVR (digital video recorder) which lets you tape whatever shows you want on your settop box then watch them when you want . . . "On Demand" effectively.

Internet providers and businesses that want to increase internet usage will favor persuading folks to use "On Demand" as much as possible, and the software approach Dr. Morse describes in his video from that perspective makes sense because it will mean more money for those busineses to expand the bandwidth capabilities of the internet to meet this demand.

On the other hand, cable TV providers (which have some On Demand features, but still primarily just broadcast lots of shows to everyone all at once) such as Comcast, Cox, and the others I mentioned above, I predict, will continue to favor RF settops, as well as persuading the general populace to want RF settops, because doing so keeps their businesses much more successful, since cable TV, by its nature and use of the RF spectrum, is much more optimized with an RF settop box as opposed to being internet / software / On-Demand based.

Neither approach is right or wrong / good or evil, it is simply the nature of broadcasting and how people will get what they want to watch to their homes.

I think Dr. Morse makes his statement because he most likely sees Cisco going in a direction of internet support & expansion, and he is therefore trying to foster growth in that realm / market.  Nevertheless, I respectfully disagree regarding RF settops going out-of-demand. I honestly believe that there are enough cable television providers with a large enough customer base who will continue to need RF settop boxes, and those companies (Comcast, Cox, etc.) will go to whomever they need to to get precisely these RF settop box products.

frnkblk
User Ranking
Wednesday April 27, 2011 8:23:00 AM
no ratings

Interesting to hear this from a company that bought Scientifc Atlanta for $6.9B

The blogs and comments are the opinions only of the writers and do not reflect the views of Light Reading. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Related Videos
Cable Banks on Business Services
LRTV Interviews - Post a comment
11/30/2012 - Heavy Reading's Alan Breznick says cable's haul of the business services market is set to eclipse $7B in ...
TelcoTV 2012: Windstream's Big OTT Play
LRTV Interviews - Carol Wilson - Post a comment
10/26/2012 - Windstream CEO Jeff Gardner explains how his company's Merge service is driving higher broadband tiers with ...
TelcoTV 2012: AT&T's Video App Edge
LRTV Interviews - Jeff Baumgartner - Post a comment
10/26/2012 - AT&T's Maria Dillard explains how U-verse is ramping apps for the TV as well as smartphones, tablets and other ...
Telstra's New Network Edge
LRTV Interviews - Ray Le Maistre - Post a comment
10/25/2012 - Telstra's Mike Wright and Rami Rahim of Juniper Networks discuss the Australian carrier's decision to revamp its ...
TiVo's Stream for Every Screen
LRTV Interviews - Jeff Baumgartner - Post a comment
8/7/2012 - TiVo's David Sandford outlines its whole-home DVR strategy and how a new IP video transcoding device will help cable ...
Going Big With TV Everywhere
LRTV Interviews - Jeff Baumgartner - Comment (1)
6/22/2012 - thePlatform's CEO says pay-TV operators and programmers are scaling up their broadband-fed TV Everywhere services, ...
Can Transparent Caching Save Transport Costs?
LRTV Interviews - Carol Wilson - Comments (2)
6/22/2012 - Iowa telco hopes to save on transport infrastructure costs by using transparent caching for big video services such ...
Verizon Ready for OTT Onslaught
LRTV Interviews - Carol Wilson - Post a comment
6/22/2012 - Verizon thinks its smart CDN, device-specific transcoding, sticky apps and Flex View cloud offering are poised to do ...
Telco Succeeds With Broadband, Roku Bundle
LRTV Interviews - Jeff Baumgartner - Post a comment
6/21/2012 - Toledo Telephone COO Dale Merten explains why the company ditched its traditional cable TV service for an OTT ...