CAMBRIDGE, U.K. -- SwiftServe (www.swiftserve.com), providers of a new breed of multimedia content delivery solutions, was officially launched today. Founded as a joint-venture by a team of serial technology entrepreneurs from Singapore and the UK, SwiftServe is focusing initially on transparent caching and content delivery network (CDN) technology, enabling content publishers and network service providers to offer a faster, safer and better multimedia experience to consumers and enterprises. SwiftServe has already established a significant foothold in South-East Asia, with customers such as Singtel, Starhub, True Corporation and Singapore Airlines, and is working with partners in other regions.
The rapid growth and evolution of the Internet calls for a new approach to content delivery. According to a recent report by networking giant Cisco Systems, Internet traffic is set to quadruple by 2016, with over 90% of that traffic being video (compared to about 50% currently). Furthermore, the number and variety of devices being used to access that content is growing rapidly also, with new laptops, TVs, smartphones and tablets appearing on the market all the time. This is creating significant new challenges for delivering multimedia content, including potentially serious network congestion and difficulties with handling video content effectively. Older technology is simply not geared up for these. SwiftServe has developed its transparent caching and CDN offerings to address specifically the changing nature of modern multimedia delivery over the Internet.
SwiftServe is a joint venture joint-venture by the founders of Versio4 Ltd (www.versio4.com) and Conversant PTE Ltd (www.conversant.com.sg). The company was formed in response to the growing success of the content delivery products and solutions the companies have brought to the market jointly (developed by Versio4 and marketed by Conversant) for the last 4 years. SwiftServe brings together under one roof the development, marketing, support, and sales that were until now spread across both companies.