& cplSiteName &

Verivue Surfaces With Comcast Backing

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
3/2/2009
50%
50%

Jim Dolce's new startup has an urge to converge.

That company, Verivue Inc. , came out of hiding Monday with its first product -- a cross-platform video and media switch -- and a second round of funding led by Comcast Interactive Capital .

Verivue (see our profile) expects to introduce its network-centric, Flash-based video platform, dubbed the MDX 9000 Series Media Distribution Switch, in the second quarter of 2009. Its target market includes cable operators, telecom operators, Web TV players, content distribution networks (CDNs), and any other sector focused on "managed video." (See Verivue Flips New Media Switch .)

On the funding front, Verivue scored $40 million in a second round led by Comcast's venture arm, with participation from Matrix Partners (an earlier Verivue investor), North Bridge Venture Partners , and Accel Partners . Arris Group Inc. (Nasdaq: ARRS) is also on board as a "corporate investor," according to Dolce, Verivue's CEO.

As first reported by Cable Digital News in mid-January, Arris is to resell Verivue's MDX 9000 to MSOs. (See Arris Pumps Up Video With Dolce's Verivue .)

Verivue raised $25 million in a first round led by Matrix and Spark Capital Partners LLC , so the Westford, Mass.-based startup now has about $65 million in the bank.

That money will be spent on Verivue's go-to-market strategy, which comprises direct sales and partnerships and continued development of its media switch portfolio.

With a second round secured, Verivue has enough cash to take it "well into the next three years," Dolce says.

Verivue flips flashy media switch
Verivue, founded in November 2006, is starting off with the MDX 9000, a switching/storage combo that looks to fill the gap as MSOs and telcos engage in a content arms race and expand their on-demand offerings to thousands of titles. On top of that, many of them are also seeking ways to feed all of that standard- and high-def video to traditional TV screens, as well as PCs and mobile devices.

Verivue is breaking out as MSOs like Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Cable Inc. (NYSE: TWC) attempt to complement their traditional video subscription models with a rich menu of content flowing in from the Web. (See Cable-Led Web TV Deals Still Forming, Cable Web TV: Results May Vary , Comcast Launches 'Project Infinity', and Comcast Fires Up Fancast.)

"These worlds are coming together," Dolce says. "The boundaries between TV and the Internet are being erased."

Dolce's company hopes to do this with a network-centric approach that incorporates Carrier Ethernet technology. It has also gone with a solid state storage/caching system completely based on Flash, which costs less than $1 per gigabyte and requires less power than other options because Flash doesn't require spinning disks and motors, Dolce says. (See A Flashy Approach to VOD.)

Based on the modular, blade concept, the MDX 9000 chassis can operate in the range of 20 Gbit/s to 200 Gbit/s, and provide between 2 terabytes and 24 terabytes of storage.



To Page 2

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
btierney
50%
50%
btierney,
User Rank: Light Beer
12/5/2012 | 4:10:20 PM
re: Verivue Surfaces With Comcast Backing
Congrats to the industrial designers!
Michael Harris
50%
50%
Michael Harris,
User Rank: Light Beer
12/5/2012 | 4:10:16 PM
re: Verivue Surfaces With Comcast Backing
Looks like style hasn't been eliminated from all budgets during the current downturn. ;)

Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
The Telco Debt Binge May End Badly
Scott Raynovich, Founder and Principal Analyst, Futuriom, 6/15/2018
Comcast's Bid for Content, Growth & Whatever Comes Next
Phil Harvey, US News Editor, 6/13/2018
Source Packet Routing Gets Real in 2018
Sterling Perrin, Principal Analyst, Heavy Reading, 6/15/2018
Ciena CTO Says No to Skynet, Advocates Adaptive Networks
Kelsey Kusterer Ziser, Editor, 6/14/2018
Animals with Phones
Backing Up Your Work Is Crucial Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed