TW Cable Campaign Targets Premium Subs
NEW YORK -- Time Warner Cable announced today the launch of SignatureHome® Tastemakers , a new campaign designed to demonstrate how the company’s premium service, SignatureHome®, can help customers who are passionate about home design and style enjoy their lifestyle even better. “Our objective with this campaign is to demonstrate SignatureHome® to our target customers who are taste and style mavens that are passionate about home design,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “SignatureHome® is our premium tailored service, offering our most comprehensive technical and customer service support. It has prestige positioning, with a premium all-inclusive selection of features most valued by this type of customer, so we view this pairing as a natural fit.” Time Warner Cable Inc.