“Our objective with this campaign is to demonstrate SignatureHome® to our target customers who are taste and style mavens that are passionate about home design,” said Jeffrey A. Hirsch, EVP, Chief Marketing Officer, Residential Services of Time Warner Cable. “SignatureHome® is our premium tailored service, offering our most comprehensive technical and customer service support. It has prestige positioning, with a premium all-inclusive selection of features most valued by this type of customer, so we view this pairing as a natural fit.”
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