Time Warner Cable Inc. is wiping away the last vestiges of its old distributed organizational structure in favor of a centralized group that will run the company as three distinct business units: Residential Services, Business Services and Media Services.

The new structure replaces one in which TW Cable was divided into East and West regions. It represents "the final step in our evolution from decentralized, geographic operating units to a more centralized structure with standardized operations," company Chairman and CEO Glenn Britt said, in a statement.

All three TWC segments now report to company President and COO Rob Marcus.

Residential Services is now headed by ex-West Region EVP of Operations Bill Goetz, who is now EVP and COO of the new unit. He's joined by:

• Jeff Hirsch, the former chief marketing officer, who is now EVP and chief marketing and sales officer
• John Keib, EVP and chief care and technical operations officer, residential services.

Media Services will continue to be helmed by Joan Gillman, now the unit's EVP and COO.

Business Services will be eventually led by a new EVP and COO, and TWC will launch a search with the help of Gerry Campbell, the current EVP of business services, who is retiring in June. Campbell, along with business services unit presidents Ken Fitzpatrick and Craig Collins, will report to Marcus in the interim.

Under the new setup, the company's Technology and Network Operations group is run by EVP and Chief Technology and Network Operations Officer Mike Lajoie. Here's his new leadership team:

• Frank Boncimino, SVP and chief information officer
• Dave Flessas, SVP network operations center and operations support
• Mike Hayashi, EVP, architecture, development and engineering
• Henry Hryckiewicz, SVP, business/residential field network engineering operations
• Jim Ludington, SVP, technology business operations
• James Manchester, SVP, applications operations
• Howard Pfeffer, SVP, broadband engineering and technology
• Matt Stanek, SVP, core, metro and regional network operations
• Matt Zelesko, SVP, converged technology group

A company spokesman said there are "[n]o mandated position eliminations" as a result of the company's decision to consolidate its former East/West operational setup.

More than 300 employees were affected in 2010, when TW Cable opted to shut down its National Division, which used to be comprised of several small systems serving fewer than 1 million subs in pockets of 15 states (Alabama, Arizona, Southern California, Colorado, Idaho, Indiana, Illinois, Kansas, Kentucky, Missouri, Nebraska, Ohio, Virginia, Washington and West Virginia). (See Time Warner Cable to Shut Down National Division.)

— Jeff Baumgartner, Site Editor, Light Reading Cable