BARCELONA -- Mobile World Congress 2012 -- Facebook and Google have been approaching mobile operators to kick-start discussions about sharing revenues in return for a determined level of service quality when smartphone users access their apps and services.
Speaking during a closed-door discussion about customer experience management here in Barcelona, StarHub Pte. Ltd. CEO Neil Montefiore said one of his senior executives had been approached by the online giants about exploring such a relationship.
Montefiore, who added that no discussions had yet taken place and that he'd be interested to see if Facebook and Google would indeed be prepared to share their income, said many operators were waiting for LTE to be introduced before embarking on any such engagements involving guaranteed levels of service. But he said that StarHub can achieve this right now because it has traffic-shaping technologies it can use to enable QoS capabilities.
Facebook announced earlier this week (see this blog by developer relations chief Douglas Purdy) that it's working with operators to make it easier for mobile users to buy apps, using the operators' billing platforms to process the transaction. Bring QoS levels into the equation, and the news that Google is also looking to pin down mobile service levels takes the potential relationships a step further.
â€” Ray Le Maistre, International Managing Editor, Light Reading