& cplSiteName &

Time Warner Starts Over on BBTV

Alan Breznick
2/12/2007
50%
50%

Time Warner Cable Inc. (NYSE: TWC) has come to the realization that maybe TV content is best displayed on -- wait for it -- a TV!

The MSO has ended an 18-month trial in San Diego that enabled high-speed data subscribers to view their entire basic cable programming offerings on their home PCs. Some 9,000 of Time Warner's Road Runner customers in two adjoining neighborhoods could watch up to 75 expanded basic cable channels on their computers for no extra charge.

Fewer than 90 cable modem customers a day, less than 1 percent of the trial subscribers, opted to watch any TV shows on their computers.

"It shows that viewers don't want their whole cable lineups on their PCs," says a Time Warner Cable spokesman. Although not terribly surprising, MSO executives termed the finding "reassuring."

Even those who did watch TV shows did not exactly turn to the PC as their first choice. Instead, Time Warner officials say, viewers largely used the service for "background channels" while they were working on their computers or as "the screen of last resort" when all the TV sets in the house were already in use.

The test was also expensive. Time Warner converted conventional video signals to streams of IP packets at two hubs and then sent them out to subscribers. The MSO used a transcoder to convert each TV channel into a stream of IP packets.

Time Warner executives say the approach works just fine technically. But they say it requires 75 transcoders, one for every channel, in each advertising zone where they deliver the service, making it cost-prohibitive on a larger scale.

Time Warner executives say they will continue to explore the idea of video delivery to the PC. Its data engineers in Herndon, Va., and video engineers in their Westminster, Colo., labs will develop a better scheme, but company officials declined to discuss any details right now.

"We're looking to see what customers do want to watch on their computers," says a Time Warner spokesman. "It's obviously not full TV shows."

In the meantime, Time Warner plans to expand its short-form Internet video service, "Quick Clips," to more cable markets. The free digital cable service allows subscribers to watch news stories, weather reports, and other short Web video content from various cable networks, including CNN, CNBC, and The Weather Channel.

Launched in Columbia, S.C., six months ago, Quick Clips has gained some early usage among digital customers. Time Warner officials say it regularly ranks as one of its five most popular, free, video-on-demand (VOD) offerings.

The MSO is expanding QuickClips to at least five other markets this year, including San Antonio, Greensboro, N.C., and Rochester, N.Y. Company officials say the service will follow in the path of "Start Over," another free digital cable offering that allows subscribers to pause and rewind TV shows already in progress within the program's viewing window.

— Alan Breznick, Site Editor, Cable Digital News

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
CoolLightGeek
50%
50%
CoolLightGeek,
User Rank: Light Beer
12/5/2012 | 3:14:39 PM
re: Time Warner Starts Over on BBTV
I know of at least 2 engineers that have a much larger PC monitor than their TV screen at home.
But then again, the only thing they may be interested in watching on cable TV is PBS Nova.

People seem to forget that motion pictures started out as a deck of pictures on a roledex that only an individual person could view while turning a crank. The industry of cinematography progressed to shared entertainment with big screens and big sound.

When the the largest screen at home converges with the PC, the DVR and a broadband connection, then you will see a significant upswing in network demand. The difficulty is that those who provide the cable TV service want you to pick their premium packages as opposed to having you spend for premium content directly from internet download.

Its just like the cellphone industry: manufacturers build equipment that flexibly can handle this convergence and the service providers shut off most of the PC convergence features in the usually unsuccesful attempt to get you to buy their lame music and video features.

CLG
Michael Harris
50%
50%
Michael Harris,
User Rank: Light Beer
12/5/2012 | 3:14:37 PM
re: Time Warner Starts Over on BBTV
Too bad they won't offer a high-bandwidth DIY option for the geek set.
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
AT&T Lights Fire Under 5G, Plans 2016 Trials
Iain Morris, News Editor, 2/12/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Andreessen Facepalms on Facebook Free Basics
Mitch Wagner, West Coast Bureau Chief, Light Reading, 2/10/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.