Light Reading
Time Warner Cable is shutting down its broadband TV service because no one watched

Time Warner Starts Over on BBTV

Alan Breznick
2/12/2007
50%
50%

Time Warner Cable Inc. (NYSE: TWC) has come to the realization that maybe TV content is best displayed on -- wait for it -- a TV!

The MSO has ended an 18-month trial in San Diego that enabled high-speed data subscribers to view their entire basic cable programming offerings on their home PCs. Some 9,000 of Time Warner's Road Runner customers in two adjoining neighborhoods could watch up to 75 expanded basic cable channels on their computers for no extra charge.

Fewer than 90 cable modem customers a day, less than 1 percent of the trial subscribers, opted to watch any TV shows on their computers.

"It shows that viewers don't want their whole cable lineups on their PCs," says a Time Warner Cable spokesman. Although not terribly surprising, MSO executives termed the finding "reassuring."

Even those who did watch TV shows did not exactly turn to the PC as their first choice. Instead, Time Warner officials say, viewers largely used the service for "background channels" while they were working on their computers or as "the screen of last resort" when all the TV sets in the house were already in use.

The test was also expensive. Time Warner converted conventional video signals to streams of IP packets at two hubs and then sent them out to subscribers. The MSO used a transcoder to convert each TV channel into a stream of IP packets.

Time Warner executives say the approach works just fine technically. But they say it requires 75 transcoders, one for every channel, in each advertising zone where they deliver the service, making it cost-prohibitive on a larger scale.

Time Warner executives say they will continue to explore the idea of video delivery to the PC. Its data engineers in Herndon, Va., and video engineers in their Westminster, Colo., labs will develop a better scheme, but company officials declined to discuss any details right now.

"We're looking to see what customers do want to watch on their computers," says a Time Warner spokesman. "It's obviously not full TV shows."

In the meantime, Time Warner plans to expand its short-form Internet video service, "Quick Clips," to more cable markets. The free digital cable service allows subscribers to watch news stories, weather reports, and other short Web video content from various cable networks, including CNN, CNBC, and The Weather Channel.

Launched in Columbia, S.C., six months ago, Quick Clips has gained some early usage among digital customers. Time Warner officials say it regularly ranks as one of its five most popular, free, video-on-demand (VOD) offerings.

The MSO is expanding QuickClips to at least five other markets this year, including San Antonio, Greensboro, N.C., and Rochester, N.Y. Company officials say the service will follow in the path of "Start Over," another free digital cable offering that allows subscribers to pause and rewind TV shows already in progress within the program's viewing window.

— Alan Breznick, Site Editor, Cable Digital News

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
CoolLightGeek
50%
50%
CoolLightGeek,
User Rank: Light Beer
12/5/2012 | 3:14:39 PM
re: Time Warner Starts Over on BBTV
I know of at least 2 engineers that have a much larger PC monitor than their TV screen at home.
But then again, the only thing they may be interested in watching on cable TV is PBS Nova.

People seem to forget that motion pictures started out as a deck of pictures on a roledex that only an individual person could view while turning a crank. The industry of cinematography progressed to shared entertainment with big screens and big sound.

When the the largest screen at home converges with the PC, the DVR and a broadband connection, then you will see a significant upswing in network demand. The difficulty is that those who provide the cable TV service want you to pick their premium packages as opposed to having you spend for premium content directly from internet download.

Its just like the cellphone industry: manufacturers build equipment that flexibly can handle this convergence and the service providers shut off most of the PC convergence features in the usually unsuccesful attempt to get you to buy their lame music and video features.

CLG
Michael Harris
50%
50%
Michael Harris,
User Rank: Light Beer
12/5/2012 | 3:14:37 PM
re: Time Warner Starts Over on BBTV
Too bad they won't offer a high-bandwidth DIY option for the geek set.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Today's Cartoon
Hot Topics
Level 3 Does Big Data Differently
Carol Wilson, Editor-at-large, 8/21/2014
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Sprint Drops Prices, But Also Speeds?
Sarah Reedy, Senior Editor, 8/21/2014
Line-Powered Phone Lines: A Hot Topic Again
Carol Wilson, Editor-at-large, 8/20/2014
Like Us on Facebook
Twitter Feed