& cplSiteName &

Time Warner Starts Over on BBTV

Alan Breznick
2/12/2007
50%
50%

Time Warner Cable Inc. (NYSE: TWC) has come to the realization that maybe TV content is best displayed on -- wait for it -- a TV!

The MSO has ended an 18-month trial in San Diego that enabled high-speed data subscribers to view their entire basic cable programming offerings on their home PCs. Some 9,000 of Time Warner's Road Runner customers in two adjoining neighborhoods could watch up to 75 expanded basic cable channels on their computers for no extra charge.

Fewer than 90 cable modem customers a day, less than 1 percent of the trial subscribers, opted to watch any TV shows on their computers.

"It shows that viewers don't want their whole cable lineups on their PCs," says a Time Warner Cable spokesman. Although not terribly surprising, MSO executives termed the finding "reassuring."

Even those who did watch TV shows did not exactly turn to the PC as their first choice. Instead, Time Warner officials say, viewers largely used the service for "background channels" while they were working on their computers or as "the screen of last resort" when all the TV sets in the house were already in use.

The test was also expensive. Time Warner converted conventional video signals to streams of IP packets at two hubs and then sent them out to subscribers. The MSO used a transcoder to convert each TV channel into a stream of IP packets.

Time Warner executives say the approach works just fine technically. But they say it requires 75 transcoders, one for every channel, in each advertising zone where they deliver the service, making it cost-prohibitive on a larger scale.

Time Warner executives say they will continue to explore the idea of video delivery to the PC. Its data engineers in Herndon, Va., and video engineers in their Westminster, Colo., labs will develop a better scheme, but company officials declined to discuss any details right now.

"We're looking to see what customers do want to watch on their computers," says a Time Warner spokesman. "It's obviously not full TV shows."

In the meantime, Time Warner plans to expand its short-form Internet video service, "Quick Clips," to more cable markets. The free digital cable service allows subscribers to watch news stories, weather reports, and other short Web video content from various cable networks, including CNN, CNBC, and The Weather Channel.

Launched in Columbia, S.C., six months ago, Quick Clips has gained some early usage among digital customers. Time Warner officials say it regularly ranks as one of its five most popular, free, video-on-demand (VOD) offerings.

The MSO is expanding QuickClips to at least five other markets this year, including San Antonio, Greensboro, N.C., and Rochester, N.Y. Company officials say the service will follow in the path of "Start Over," another free digital cable offering that allows subscribers to pause and rewind TV shows already in progress within the program's viewing window.

— Alan Breznick, Site Editor, Cable Digital News

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
CoolLightGeek
50%
50%
CoolLightGeek,
User Rank: Light Beer
12/5/2012 | 3:14:39 PM
re: Time Warner Starts Over on BBTV
I know of at least 2 engineers that have a much larger PC monitor than their TV screen at home.
But then again, the only thing they may be interested in watching on cable TV is PBS Nova.

People seem to forget that motion pictures started out as a deck of pictures on a roledex that only an individual person could view while turning a crank. The industry of cinematography progressed to shared entertainment with big screens and big sound.

When the the largest screen at home converges with the PC, the DVR and a broadband connection, then you will see a significant upswing in network demand. The difficulty is that those who provide the cable TV service want you to pick their premium packages as opposed to having you spend for premium content directly from internet download.

Its just like the cellphone industry: manufacturers build equipment that flexibly can handle this convergence and the service providers shut off most of the PC convergence features in the usually unsuccesful attempt to get you to buy their lame music and video features.

CLG
Michael Harris
50%
50%
Michael Harris,
User Rank: Light Beer
12/5/2012 | 3:14:37 PM
re: Time Warner Starts Over on BBTV
Too bad they won't offer a high-bandwidth DIY option for the geek set.
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (0) comments


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
LRTV Custom TV
Mastercard: Payment From Every Device

3|21|17   |   5:55   |   (0) comments


A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
LRTV Interviews
InterDigital's Role in the 5G, IoT Era

3|21|17   |   05:47   |   (0) comments


Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
LRTV Interviews
Lessons Learned From Digital Transformation

3|21|17   |   05:51   |   (0) comments


Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
Women in Comms Introduction Videos
NetNumber's CMO Shares Her Diversity Do's

3|21|17   |   3:19   |   (2) comments


The telecom industry is transforming the world, and diversity plays a critical role in driving the innovation behind it. NetNumber CMO Kim Gibbons shares why diversity and being authentic is a do amidst all the don'ts women in comms often hear.
LRTV Custom TV
Software-Driven Architecture for 5G & IOT

3|20|17   |   1:56   |   (0) comments


We present Heavy Reading's Jim Hodges's report from Mobile World Congress -- where operators and vendors are working to bring a variety of technologies together to make virtualization a reality in the era of 5G and IoT.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: Italy First Pasta the Post for 5G
Paul Rainford, Assistant Editor, Europe, 3/17/2017
5G Faces a Marathon, Not a Sprint
Iain Morris, News Editor, 3/17/2017
WiCipedia: Eradicating Pay Gaps & Squashing Bro Culture
Eryn Leavens, Special Features & Copy Editor, 3/17/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.