& cplSiteName &

Time Warner Cable Hints at Video CDN Plan

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/19/2010
50%
50%

NEW ORLEANS -- CTAM Summit 2010 -- Time Warner Cable Inc. (NYSE: TWC) is developing a video-optimized content distribution network (CDN) that will store all the MSO's on-demand content in two master locations before pushing titles out to regional and division locations.

Judi Allen, TWC's VP of programming strategy and business development, referenced those plans here Monday afternoon at a video-on-demand (VoD) panel, presenting a slide that showed how two MSO-managed, centralized libraries would ingest all the content, and then be linked to six regional caches, and 65 divisional streaming locations on Time Warner Cable's network.

Allen didn’t offer a deployment time frame for that plan, but noted that the MSO was to develop it "over time" as it created a more efficient means to store and deliver content to customers.

Light Reading Cable has previously speculated that TWC had such a CDN plan underway -- tying in with a broader trend in which cable operators are creating their own CDNs or hooking into those operated by third parties, such as Avail-TVN -- as they seek ways to push video cross-platform and compete with Netflix Inc. (Nasdaq: NFLX) and other over-the-top threats. (See Cable Thinking Big With Video-Focused CDNs and Avail-TVN Bankrolls $30M TV Everywhere Play.)

Time Warner Cable's approach appears to share similarities with Comcast Corp. (Nasdaq: CMCSA, CMCSK) and its "Project Infinity" initiative. Comcast's CDN is already operating at scale in its "Freedom Region" (which includes Philadelphia and the Cherry Hill, N.J., area), with Washington, D.C., to follow. But rather than having two central libraries (with one perhaps providing backup to the other), as in the TWC scenario, Comcast is believed to be considering four libraries that would each ingest and hold all the content, and then distribute titles closer to the edge, based on their popularity. (See Comcast's 'Project Infinity' Takes Flight .)

Word of some details about TWC's project comes the week after the MSO, along with Comcast Interactive Capital , Cisco Systems Inc. (Nasdaq: CSCO), and others revealed its investment in BNI Video , a video back-office startup that has a CDN manager on its product menu. SeaChange International Inc. (Nasdaq: SEAC), which counts several MSOs as customers, is also upgrading its back-office platform along similar lines. (See Cable Guys Buck Up for BNI Video and SeaChange Gives VoD a Shot of 'Adrenalin' .)

But a new type of video distribution network is just one project TWC has underway to help customers find content, as VoD titles swell to tens of thousands of titles.

Allen said TWC is working on a wide range of new navigation tools for set-tops, including new search capabilities with graphics-based movie-box art (versus just title text and descriptive metadata), and an "On Demand Portal" that will likely show up next year.

TWC is also shifting more VoD product focus on the Web, complete with access to trailers, an integrated recommendation engine, and a stars-based rating system.

Marty Roberts, VP of sales and marketing for Comcast-owned thePlatform Inc. , said the Web offers cable a great way to experiment with video. "On the Internet, innovation is cheap compared to the cable plant today," he said, noting that his company manages 7 million to 8 million titles per day.

While the Web offers customers a nice tool to search for video and a way for some clips to go viral, Roberts isn't completely sold on video recommendations that come through social networks such as Facebook.

Facebook's "Like" function, he warned, has not always been good at driving solid recommendations. "Some of my friends watch some pretty bad TV that I don't want to watch," he joked. "Social recommendation engines are still a big question mark."

But he was more positive about Google (Nasdaq: GOOG)'s new TV product and its ability to add new search capabilities to the viewing experience. "Google TV will be a fascinating experiment to watch," he said. (See Google TV Guns for Cable Deals .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.