& cplSiteName &

thePlatform Streams Across Platforms

Light Reading
LR Cable News Wire Feed
Light Reading
1/29/2013
50%
50%

SEATTLE -- Media and entertainment companies have historically faced a challenge creating a common video player that can be rendered across different browsers and devices, due to continued market fragmentation and a lack of cross-platform standards. Today, thePlatform, the leading white-label video publishing company, unveiled an enhanced video Player Service to address this issue, and has placed HTML5 at the forefront of its efforts. thePlatform’s enhanced Player Service provides a simple to use console, so even non-technical users can build their own video players – choosing from a variety of layout templates, skins, color schemes, and more. In 2013, thePlatform’s Player Service will now default to HTML5 players to render video quickly, but seamlessly switch to Flash® if needed, allowing consistent playback on websites, iOS devices, Android™ devices, Windows® 8 devices, and more. By leading with HTML5, customers can experience faster load times for video playback, and lower development costs. Unlike other market alternatives, there is also no need for companies to manage duplicate systems for individual players, since thePlatform’s mpx publishing system automatically associates all the metadata and business policies for each video across both HTML5 and Flash players. “We’ve always supported HTML5, but the technology has matured over the past 18 months, and it’s now ready for primetime,” said Marty Roberts, Senior Vice President, Sales and Marketing, thePlatform. “Companies are being swamped by the combination of devices and browsers needed to ensure their videos render well on their customers’ device of choice. Our new Player Service alleviates that challenge in an incredibly simple and cost-efficient way. HTML5 has become the lead technology that we recommend to our customers for publishing video across devices, and it has replaced Flash as the default setting in our mpx Player Service.” thePlatform Inc.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
BDAC Blowback – Ex-Chair Arrested
Mari Silbey, Senior Editor, Cable/Video, 4/17/2018
Verizon: Lack of Interoperability, Consistency Slows Automation
Carol Wilson, Editor-at-large, 4/18/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Animals with Phones
I Heard There Was a Dresscode... Click Here
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed