& cplSiteName &

The Mobile Cloud: Opportunities & Threats

Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
Heavy Lifting Analyst Notes
1/25/2013
50%
50%

I met with an investor from China recently. When I told him my major interest today was the mobile cloud, he became quite animated, and agreed, saying, "That is the biggest development in all of telecom and IT." This would hardly be remarkable, except for the fact that I don't find that there is much recognition of, or agreement with, this statement in the industry today. The new Heavy Reading study, "Mobile Cloud Apps: The Driving Factors," reveals a seething world of emerging services and functionalities, all geared to mobile devices and users and built on mobile clouds. These developments stretch across verticals, from health and automotive to many others, and incorporate capabilities ranging from speech input/output to artificial reality, facial recognition and much more. Yet many don't even recognize or understand the mobile cloud today. This is obvious from what is transpiring in the enterprise space. Enterprises are struggling to deal with the "cloud" and they have issues dealing with the spread of mobile – summarized in the slogans BYOD, "bring your own device," and "consumerization." But these are viewed as two distinct and separate issues: 1) cloud and 2) mobile. If we look at typical enterprise motivations and objectives, they are probably about as follows, in many cases:

  • Protect the value, security and long-term viability of their huge investment in legacy systems and databases.
  • Deal with the plethora of issues surrounding migration of systems and functionality to the cloud in general.
  • Deal with issues surrounding mobile access for their employees.
  • Figure out how to address expanded access to information systems for partners (e.g., distributors, suppliers) and even customers.
As for non-enterprises, industry participants, close observers of the industry and others, we run into an attitude best summarized as: "Yes, the cloud will be very big phenomenon. But mobile will just be one way of accessing the cloud. So why worry about the mobile cloud?" This is soothing, but short-sighted. With the potential for 3 billion or more mobile devices to be accessing the mobile cloud in the next three to five years, mobile will not be simply "one way of accessing the cloud." It will be what the cloud is all about – the mobile cloud. Those that wait around are risking a lot. Very big companies often assume that they can be late in major developments and their vast resources will allow them to recover and forcefully gain leading positions. It doesn't really work that way. We saw this with Microsoft in the '90s, content to be late to both the Internet and mobile. They never recovered leading positions and are now threatened by companies that were insignificant, or nonexistent, at the time. Today, leading companies that dawdle about the mobile cloud are running major risks. Just as the Google/Facebook-era companies of the '90s and early 2000s have turned into giants, it's time to address the mobile cloud before "no-names" – maybe a FeedHenry or Airbiquity or Castlight, or any of a horde of emerging players – wind up overrunning your business. This certainly applies to the laptop and desktop computer makers. The mobile cloud supplies storage and processing power for a host of devices, from tablets to smartphones to thin and very thin clients. Only a limited segment of the market will need local (in the device) processing and storage capability. The telecom carriers are threatened with more and more means of bypass and diversion of customer business and control as the mobile cloud proliferates. For enterprises, the mobile explosion is changing the nature of assets that need to be managed and accounted for, with corresponding changes to the fundamental structure of IT departments and responsibilities. Moreover, it is becoming clear that, increasingly, business experimentation with new products and marketing will be done through the cloud. The markets that can be reached are billions of mobile devices, and they will be relying on the mobile cloud. As my friend said, the mobile cloud will be "the biggest development in all of telecom and IT" – full of opportunities ... and threats. -- Victor Schnee, President of BSG Advisory LLC, special to Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
Telecom operators need to move from complex, error-prone manual test processes to more automated, consistent and streamlined test procedures where admin is minimized.
ON2020 has been surveying the optical networking needs and evolution strategies of leading network operators and is ready to share the results at ECOC 2017.
Just a few years ago, Gigabit mobile broadband was almost unthinkable. In 2017 it will be a reality.
Despite some challenges ahead, the utility sector remains a promising one for LPWA, not least because utilities themselves are seeing the benefits of becoming more digital throughout their operations, and because of the increasing coverage of networks and availability of key enabling components, such as communications modules from a broadening ecosystem.
Software-defined wide area network (SD-WAN) is offering cable multiple system operators (MSOs) a leg up in the market, offering solutions other than fiber, such as DOCSIS 3.1; however, it is not without its challenges.
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Intel CEO Leaves Trump Biz Advisory Board
Dan Jones, Mobile Editor, 8/15/2017
Are Cord-Cutting's Days Numbered?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 8/14/2017
Orchestration Startup UBiqube Pivots Away From NFV
Carol Wilson, Editor-at-large, 8/15/2017
Verizon Video Woes Pile On
Mari Silbey, Senior Editor, Cable/Video, 8/14/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
We Know a Tough Day When We See One Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.