& cplSiteName &
Video

Texting & the Phone Get Divorced

4/30/2013
50%
50%
But it's one split that benefits both operators and their customers
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
5/1/2013 | 11:04:11 AM
re: Texting & the Phone Get Divorced
Stuart, I agree. In principal.

Operators should be able to address demand for rich messaging with something that is interoperable across devices and carriers. That's a capability I want.

But they are taking their sweet time. Meanwhile, the market is moving on.

There's talk of RCS messaging becoming a default for interoperable IP messaging, with apps able to build extra capability and functionality on top. But so far it's nearly all talk. There's not much we can actually see and use.
Stuart Cox
50%
50%
Stuart Cox,
User Rank: Light Beer
5/1/2013 | 9:17:43 AM
re: Texting & the Phone Get Divorced
Hi, Sounds like the TuGo app is doing decent job, however the problem I see is similar to the early days of SMS back in the 1990's, both sender and receiver need the app (or try to find a free sms gateway, back in the day). All mobile operators are now delivering SMS's, I anticipate this to continue until there is either a new standard, or a virtual standard for which WhatsApp may be a contender. Either way the future messaging will need ensure any to any service delivery and be restricted to the operators network.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 7:41:23 PM
re: Texting & the Phone Get Divorced
Thanks, Gabriel. TelDig confirmed that's correct. They don't charge for it, but use it as a way to get their customers do more on the network. Definitely sounds like a great, natural service.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 6:19:49 PM
re: Texting & the Phone Get Divorced
You need an O2 number, and I think you need to be a post-pay customer. So it's not free, free. Just free if you already give them money. Something like that. Anyway, if you have a tablet it's a good service.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 5:01:09 PM
re: Texting & the Phone Get Divorced
I was told that there was a fee associated with TuGo, although I know the app is free to download. It might be the case that it's free for now, but they plan to start charging. I will double check. At any rate, I think it's a great app to keep users' loyal, and I do think it should be free.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 2:47:52 PM
re: Texting & the Phone Get Divorced
TuMe is pretty good. You can make VOIP calls thought it, unlike Whatsapp.

Whatsapp is the one though. Nice service and it has so many users its fast becoming the default messaging platform.

TuGo is a really good idea, I think. It means your phone service (and SMS) can work on several devices (spare phone, tablet, etc). It works pretty well, although I've only tried it out a few times. So far as I know, it's free. The idea being to keep you loyal to O2.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 11:24:57 AM
re: Texting & the Phone Get Divorced
The Telefonica service I was referring to is Tu Go, it's paid-for complement to Tu Me that's only for its customers for cross-platform communications. The operator says uptake has been great in its first month or two of service, and it's keeping its customers on their platform versus using other OTT alternatives for chat.
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.