& cplSiteName &
Video

Texting & the Phone Get Divorced

4/30/2013
50%
50%
But it's one split that benefits both operators and their customers
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
5/1/2013 | 11:04:11 AM
re: Texting & the Phone Get Divorced
Stuart, I agree. In principal.

Operators should be able to address demand for rich messaging with something that is interoperable across devices and carriers. That's a capability I want.

But they are taking their sweet time. Meanwhile, the market is moving on.

There's talk of RCS messaging becoming a default for interoperable IP messaging, with apps able to build extra capability and functionality on top. But so far it's nearly all talk. There's not much we can actually see and use.
Stuart Cox
50%
50%
Stuart Cox,
User Rank: Light Beer
5/1/2013 | 9:17:43 AM
re: Texting & the Phone Get Divorced
Hi, Sounds like the TuGo app is doing decent job, however the problem I see is similar to the early days of SMS back in the 1990's, both sender and receiver need the app (or try to find a free sms gateway, back in the day). All mobile operators are now delivering SMS's, I anticipate this to continue until there is either a new standard, or a virtual standard for which WhatsApp may be a contender. Either way the future messaging will need ensure any to any service delivery and be restricted to the operators network.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 7:41:23 PM
re: Texting & the Phone Get Divorced
Thanks, Gabriel. TelDig confirmed that's correct. They don't charge for it, but use it as a way to get their customers do more on the network. Definitely sounds like a great, natural service.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 6:19:49 PM
re: Texting & the Phone Get Divorced
You need an O2 number, and I think you need to be a post-pay customer. So it's not free, free. Just free if you already give them money. Something like that. Anyway, if you have a tablet it's a good service.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 5:01:09 PM
re: Texting & the Phone Get Divorced
I was told that there was a fee associated with TuGo, although I know the app is free to download. It might be the case that it's free for now, but they plan to start charging. I will double check. At any rate, I think it's a great app to keep users' loyal, and I do think it should be free.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 2:47:52 PM
re: Texting & the Phone Get Divorced
TuMe is pretty good. You can make VOIP calls thought it, unlike Whatsapp.

Whatsapp is the one though. Nice service and it has so many users its fast becoming the default messaging platform.

TuGo is a really good idea, I think. It means your phone service (and SMS) can work on several devices (spare phone, tablet, etc). It works pretty well, although I've only tried it out a few times. So far as I know, it's free. The idea being to keep you loyal to O2.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/30/2013 | 11:24:57 AM
re: Texting & the Phone Get Divorced
The Telefonica service I was referring to is Tu Go, it's paid-for complement to Tu Me that's only for its customers for cross-platform communications. The operator says uptake has been great in its first month or two of service, and it's keeping its customers on their platform versus using other OTT alternatives for chat.
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
No Stopping Cable's Ethernet Gains

12|9|16   |     |   (0) comments


Vertical Systems' Erin Dunne explains why US cable operators, which now command a record-high 26% of the Ethernet market, will keep boosting their share.
LRTV Interviews
Fixing IoT Security Is an Ecosystem Challenge

12|9|16   |   05:34   |   (1) comment


Level 3 Communications' Chief Security Officer Dale Drew says service providers, manufacturers and even consumers must combine to halt massive DDoS attacks using IoT devices in botnets. The solution he has in mind includes reputation-based routing by the service provider but also more secure endpoint devices and greater consumer awareness.
LRTV Interviews
Cox Clears $2B in Business Revenue

12|8|16   |     |   (0) comments


Cox's Jeff Breaux discusses how the third-largest US MSO will reach the $2 billion revenue mark this year and plans to hit $3 billion by 2021
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Small Arctic ISP Caches Netflix in New Way
Mari Silbey, Senior Editor, Cable/Video, 12/7/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
A Mobile Safari Click Here
Literally.
Latest Comment
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.