Light Reading
But it's one split that benefits both operators and their customers
Video

Texting & the Phone Get Divorced

50%
50%
But it's one split that benefits both operators and their customers
Newest First  |  Oldest First  |  Threaded View
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
5/1/2013 | 11:04:11 AM
re: Texting & the Phone Get Divorced
Stuart, I agree. In principal.

Operators should be able to address demand for rich messaging with something that is interoperable across devices and carriers. That's a capability I want.

But they are taking their sweet time. Meanwhile, the market is moving on.

There's talk of RCS messaging becoming a default for interoperable IP messaging, with apps able to build extra capability and functionality on top. But so far it's nearly all talk. There's not much we can actually see and use.
Stuart Cox
50%
50%
Stuart Cox,
User Rank: Light Beer
5/1/2013 | 9:17:43 AM
re: Texting & the Phone Get Divorced
Hi, Sounds like the TuGo app is doing decent job, however the problem I see is similar to the early days of SMS back in the 1990's, both sender and receiver need the app (or try to find a free sms gateway, back in the day). All mobile operators are now delivering SMS's, I anticipate this to continue until there is either a new standard, or a virtual standard for which WhatsApp may be a contender. Either way the future messaging will need ensure any to any service delivery and be restricted to the operators network.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/30/2013 | 7:41:23 PM
re: Texting & the Phone Get Divorced
Thanks, Gabriel. TelDig confirmed that's correct. They don't charge for it, but use it as a way to get their customers do more on the network. Definitely sounds like a great, natural service.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 6:19:49 PM
re: Texting & the Phone Get Divorced
You need an O2 number, and I think you need to be a post-pay customer. So it's not free, free. Just free if you already give them money. Something like that. Anyway, if you have a tablet it's a good service.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/30/2013 | 5:01:09 PM
re: Texting & the Phone Get Divorced
I was told that there was a fee associated with TuGo, although I know the app is free to download. It might be the case that it's free for now, but they plan to start charging. I will double check. At any rate, I think it's a great app to keep users' loyal, and I do think it should be free.
Gabriel Brown
50%
50%
Gabriel Brown,
User Rank: Light Sabre
4/30/2013 | 2:47:52 PM
re: Texting & the Phone Get Divorced
TuMe is pretty good. You can make VOIP calls thought it, unlike Whatsapp.

Whatsapp is the one though. Nice service and it has so many users its fast becoming the default messaging platform.

TuGo is a really good idea, I think. It means your phone service (and SMS) can work on several devices (spare phone, tablet, etc). It works pretty well, although I've only tried it out a few times. So far as I know, it's free. The idea being to keep you loyal to O2.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/30/2013 | 11:24:57 AM
re: Texting & the Phone Get Divorced
The Telefonica service I was referring to is Tu Go, it's paid-for complement to Tu Me that's only for its customers for cross-platform communications. The operator says uptake has been great in its first month or two of service, and it's keeping its customers on their platform versus using other OTT alternatives for chat.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Today's Cartoon
Hot Topics
IoT Alert: Samsung Snaps Up SmartThings
Mari Silbey, Independent Technology Editor, 8/15/2014
Level 3 Does Big Data Differently
Carol Wilson, Editor-at-large, 8/21/2014
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
Line-Powered Phone Lines: A Hot Topic Again
Carol Wilson, Editor-at-large, 8/20/2014
Analyst: Ericsson, Oracle Top Shrinking SDP World
Carol Wilson, Editor-at-large, 8/19/2014
Like Us on Facebook
Twitter Feed